Many aspiring entrepreneurs find Printful appealing for launching their print-on-demand stores. But when you dive into pricing, you might wonder how anyone makes a profit.
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This was the case for one new seller who discovered that after adding up the cost of a mug, shipping, and taxes, the price came out to $15.45. With competitors on TikTok and Etsy selling similar items for $9.99 or $14.99, they felt stuck. Who would buy a mug for $20 or more?