Did you know that Fulfillment by Amazon (FBA) can boost sales by an average of 20-25%?

With millions of sellers operating globally on the platform, the competition is fierce, making effective Amazon product research more crucial than ever.

For FBA sellers, leveraging the best free tools not only helps in identifying profitable products but also in analyzing competition and optimizing listings.

As 64% of merchants adopted FBA in 2022, understanding the right tools becomes paramount for anyone looking to succeed in the vast Amazon marketplace.

In this guide, we will explore free product research tools for FBA sellers, highlighting their benefits, the types of data they analyze, and what to consider when choosing the right tool for your needs.

By tapping into these resources, you can significantly enhance your product tracking and keyword research capabilities, setting yourself up for greater success in your Amazon venture.

Do note that not all the tools listed below are free; however, most of them offer a free trial which is a great way to get a glimpse of what is on offer.

Let’s learn more.

Quick Summary

When diving into Amazon’s vast marketplace, having access to effective research tools becomes essential.

These tools can significantly enhance your product discovery process without the need for expensive subscriptions.

Here’s an overview of some of the best free Amazon product research tools available today.

• Keepa
• SellerApp
• CamelCamelCamel
• SellerSprite
• eGrow
• AMZScout
• Jungle Scout
• Helium 10
• Viral Launch
• Unicorn Smasher

Let’s find out more about these tools.

Best Free Amazon Product Research Tools

1. Keepa

Keepa is a comprehensive tool primarily designed for tracking the price history and sales rank of products on Amazon.

It serves both as a web-based platform and a browser extension, enabling users to monitor pricing trends and sales data for millions of items across various Amazon marketplaces.

Follows its key features:

• Price Tracking: Keepa provides detailed price history charts for each product, allowing users to see how prices have changed over time. The feature is crucial for sellers looking to make informed purchasing decisions based on historical data.
• Sales Rank Monitoring: The tool tracks the sales rank of products, giving insights into their popularity and sales velocity. The information helps sellers identify which products are likely to sell well.
• Alerts and Notifications: Users can set up alerts for price drops or changes in sales rank, helping them to act quickly on potential deals.
• Marketplace Coverage: Keepa supports multiple Amazon marketplaces, including the US, UK, Germany, France, Japan, Canada, Italy, Spain, India, Mexico, Brazil, and others, tracking over 1.11 billion listings in total.
• User-Friendly Extensions: The Keepa browser extension integrates seamlessly with browsers like Chrome, Firefox, and Opera. Once installed, it displays price history and sales rank data directly on Amazon product pages, enhancing the shopping experience for users.
• Free and Paid Versions: While Keepa also offers a free version, you can subscribe to a paid plan to get access to its advanced tools.

Keepa is a vital resource for tracking Amazon product data, helping users optimize their selling strategies and improve their chances of success in the competitive online marketplace.

2. SellerApp

SellerApp is a good freemium tool offering decent product research features.

It is a comprehensive ecommerce analytics software designed to help Amazon sellers optimize their businesses. It offers a suite of powerful tools and features to boost sales, including:

• Keyword Research: Discover high-performing keywords to improve search visibility and drive more traffic to your listings.
• PPC Management: Manage and optimize Amazon advertising campaigns to maximize ROI.
• Product Research: Find profitable products to sell and analyze market demand, revenue, and potential profits.
• Listing Quality Optimization: Analyze and improve the quality of your product listings to convert more visitors into buyers.
• Sales & Profit Tracking: Monitor your Amazon sales, profits, and inventory levels in a centralized dashboard.

SellerApp is a powerful tool that can help Amazon sellers of all sizes optimize their businesses and drive more sales.

With its comprehensive suite of features, intuitive interface, and data-driven insights, SellerApp is an invaluable asset for any seller looking to succeed on the Amazon marketplace.

3. CamelCamelCamel

CamelCamelCamel is primarily an Amazon price tracking tool, not a full-fledged product research platform.

However, it does offer some valuable features for Amazon sellers and buyers looking to research product pricing. The best part is that it is completely free to use.

Take a look at some of its features:

• Price Charts: Detailed charts showing a product’s price history on Amazon
• Price Alerts: Email notifications when a product’s price drops
• Supports Multiple Amazon Marketplaces: Tracks prices on Amazon sites in the US, UK, Canada, Germany, France, Italy, Spain, and Japan
• Browser Extension: The “Camelizer” extension integrates price tracking into your Amazon browsing

While CamelCamelCamel doesn’t offer advanced product research capabilities, it can be a useful tool for monitoring competitor pricing and price fluctuations, setting price alerts to catch deals on products you want to buy, and also analyzing historical pricing data to make informed buying decisions.

4. SellerSprite

SellerSprite is another Amazon product research tool designed to assist sellers in various aspects of their Amazon business. It is used by over 1 million Amazon sellers, and is extremely popular.

It provides a comprehensive set of features that include:

Product Research

• Access a database of over 70 million Amazon products with filters to find high-potential opportunities
• Get data insights into products including monthly sales, revenue, sales trends, price, reviews, and more

Keyword Research

• Discover all the keywords related to your target market for listing and PPC optimization
• Find competitor keywords that are crucial for your listing and PPC

Competitor Tracking

• Spy on your competition’s available inventory levels to discover real competitors and potential hijackers
• Integrate with Keepa to compare ratings, reviews, pricing, and features of Amazon products

Other Features

• Batch download listing images, reviews, Q&A, and A+ content
• Generate market analysis reports with one click
• Find quality product suppliers on Alibaba and 1688 directly from the extension

SellerSprite provides a comprehensive set of free tools to help sellers conduct product research, optimize listings, and track competitors on Amazon.

5. egrow

eGrow is designed to assist sellers in discovering profitable products and analyzing market trends.

It offers a range of features, including a product tracker, a comprehensive database of scanned Amazon products, a live scanner for real-time searches, and keyword and niche research tools.

These functionalities make it particularly appealing for new Amazon sellers due to its budget-friendly pricing.

Follows its key features:

• Product Tracker: Monitors specific products by tracking their data daily using ASIN numbers or URLs.
• Database Research: Access to a growing database containing millions of products, aiding in niche exploration.
• Amazon Live Scanner: Allows users to perform real-time searches on Amazon to identify market opportunities.
• Keyword and Niche Tool: Evaluates keyword performance and provides insights into sales, reviews, and pricing trends.

eGrow is considered a solid choice for Amazon product research, especially for those just starting out.

Its combination of affordability and essential features positions it well against other tools in the market, although it may not meet the needs of more advanced users seeking deeper analytics.

6. AMZScout

AMZScout is a robust product research tool designed specifically for Amazon sellers to streamline the process of identifying profitable products to sell.

It provides comprehensive data and insights that help sellers evaluate product viability, competition, and market trends.

Here are its key features:

• Product Database
  • Access to data on over 600 million products
  • Ability to filter products by various criteria, including category, price range, estimated sales, and number of reviews
  • Helps in discovering trending and new products
• AMZScout PRO Extension
  • Integrates directly with Amazon’s website
  • Provides real-time data on products, including Product Score, Resale Score, sales rank, and reviews
  • Features a profit calculator and product history information for long-term performance analysis
• Keyword Research Tools
  • Amazon Keyword Search and Product Keywords Lookup to identify high-volume, low-competition keywords
  • Keyword Tracker to monitor keyword performance and ensure they are indexed by Amazon.
• Reverse ASIN Lookup
  • Allows users to analyze competitors by uncovering the keywords they rank for, providing insights into their strategies
• Niche Hunter
  • Helps identify profitable niches with lower competition, allowing sellers to target less saturated markets
• Product Tracker
  • Enables tracking of selected products’ daily sales and rating changes, helping sellers confirm product viability before committing to inventory
• Supplier Finder
  • Connects users with verified local and global suppliers, facilitating easier sourcing of products
• Visibility Score and Niche Score
  • These scores provide insights into the potential demand and competition within a niche, aiding in decision-making
• Listing Wizard
  • Offers templates and optimization tips for creating effective product listings

AMZScout is designed to provide sellers with the essential tools needed to make informed decisions about product selection, ultimately enhancing their chances of success in the competitive Amazon marketplace.

7. Jungle Scout

Jungle Scout is a widely recognized product research tool tailored for Amazon sellers, providing a comprehensive suite of features designed to facilitate product discovery, market analysis, and business growth.

Take a look at its features:

• Product Database
  • Access to a vast database with over 70 million products from Amazon
  • Extensive filtering options to help users find products that meet specific criteria
• Opportunity Finder
  • Identifies promising product niches based on keyword analysis
  • Provides insights into sales performance, trends, and competition for targeted keywords
• Product Tracker
  • Monitors the performance of selected products over time, including sales, pricing, and inventory levels
• Opportunity Score
  • Evaluates the potential profitability of products by assessing demand, competition, and listing quality
• Keyword Scout
  • Helps users find high-volume, low-competition keywords for optimizing product listings
• Sales Analytics
  • Offers insights into sales patterns, revenue predictions, and historical data for specific products or categories
• Competitor Analysis
  • Enables users to analyze competitors’ products, pricing strategies, and keyword rankings
• Supplier Database
  • Connects users with reliable suppliers for product sourcing, including contact information and user reviews
• Automated Review Requests
  • Facilitates the automatic sending of review requests to customers, enhancing customer engagement
• Listing Builder
  • Assists in creating optimized product listings by providing suggestions based on keyword performance
• Inventory Management:
  • Tracks inventory levels and alerts users when it’s time to reorder products
• Browser Extension
  • A Chrome and Firefox extension that pulls product data directly from Amazon’s search results, allowing for quick analysis of product opportunities
• Training Resources
  • Jungle Scout Academy offers tutorials and live Q&A sessions to help users maximize the tool’s capabilities

Jungle Scout is designed to support sellers at every stage of their Amazon business, making it a valuable resource for both new and experienced sellers looking to optimize their product offerings and enhance sales performance.

8. Helium 10

Another solid Amazon product research tool is Helium 10.

It offers a suite of powerful product research tools that help Amazon sellers find profitable, low-competition products to sell.

Here are some of the key features:

Black Box

• Allows you to search through over 450 million Amazon products to find viable opportunities
• Provides estimated sales, revenue, and competition data to evaluate potential products
• Offers smart filters to narrow down results based on your specific criteria

Xray

• Chrome extension that provides real-time product data as you browse Amazon
• Reveals crucial metrics like estimated monthly revenue, price, reviews, and trends
• Helps validate product ideas and analyze the competition

ASIN Grabber

• Part of the Chrome extension, allows you to pull top-selling ASINs for specific keywords
• Provides a snapshot of key data for any given ASIN on a single day

Profitability Calculator

• Helps estimate profit margins by factoring in product costs, fees, and other expenses
• Automatically integrates with Amazon product pages in the Chrome extension

Inventory Levels

• Chrome extension tool that checks inventory levels for any product on Amazon
• Useful for private label sellers as well as wholesalers and online arbitrage sellers

By leveraging these features, sellers can make more informed decisions and improve their chances of success on the Amazon marketplace.

9. Viral Launch

Viral Launch offers a comprehensive suite of product research tools to help Amazon sellers find profitable opportunities.

Here are some of its key features:

Product Discovery

• Allows searching through millions of Amazon products to uncover potential niches
• Provides filters to narrow down results based on criteria like sales, reviews, and competition
• Offers a “Pinned Ideas” feature to save and organize promising product ideas

Market Intelligence

• Provides detailed data and analysis on individual product opportunities
• Includes metrics like estimated sales, revenue, price, reviews, and trends
• Generates a “Product Score” to rate the viability of each product idea

Keyword Research

• Helps find relevant, high-volume keywords to optimize product listings
• Provides metrics like search volume, competition, and suggested bid price
• Allows filtering keywords by relevance, search volume, and priority score

Competitor Intelligence

• Reverse engineers successful competitor strategies and products
• Reveals competitor sales data, rankings, keywords, and profit estimates
• Identifies competitor weaknesses to exploit with your own product

Flexible Searching

• Enables searching at the category, brand, product, and keyword level
• Allows exploring markets from a high-level view down to granular details
• Provides data for international Amazon marketplaces

While Viral Launch’s data accuracy is not quite as high as some competitors, it still provides solid insights to help identify promising product opportunities.

Their tools offer a good balance of depth and flexibility to meet the needs of both new and experienced Amazon sellers.

10. Unicorn Smasher Pro

Unicorn Smasher Pro is another product research tool designed for Amazon sellers, offering various features to help analyze product listings and market trends.

Below are its key features:

• Instant Data Insights: Provides real-time data on pricing, bestseller rankings, customer reviews, and estimated sales for products on Amazon
• Sales and Revenue Forecasting: Offers accurate sales and revenue predictions based on data from thousands of active Amazon listings
• Streamlined Dashboard: Consolidates all product research into an intuitive dashboard, simplifying workflow and research management
• Seamless Data Sharing: Includes a discreet sharing tool that allows users to share data without revealing product details, facilitating collaboration with other sellers
• Historical Pricing Data: Tracks historical pricing trends to help sellers understand product price fluctuations over time
• Competition Analysis: Analyzes competition to help sellers gauge market saturation and identify profitable niches
• Export to CSV: Allows users to export research data into CSV format for further analysis in spreadsheet applications
• Multi-Country Support: Works across various Amazon marketplaces, including the USA, UK, Germany, France, Italy, Spain, and Canada

Unicorn Smasher Pro is particularly well-suited for private label product research and can assist with various sourcing strategies on Amazon.

Conclusion

The importance of product research cannot be overstated for FBA sellers aiming to maximize their profitability.

Effective research enables you to find products with high demand and low competition, which is essential in achieving a competitive edge in a saturated market.

Utilizing comprehensive tools can help you access valuable market analysis, guiding your decisions toward profitable inventory.

Understanding market trends through rigorous analysis helps sellers capitalize on consumer interests. When you know which products resonate with your target audience, you can tailor your offerings more effectively.

Over time, significant data can uncover trends that make or break your profitability as an Amazon seller.