When it comes to choosing the right marketing platform for your business, two popular names that often come up are GetResponse and Emarsys.
Both platforms offer a range of features and tools to support your marketing needs, but which one is better suited for your business?
Emarsys is recommended for medium to large-size companies that have an established list of contacts and a strong interest in email marketing.
On the other hand, GetResponse is an ideal choice for small to medium businesses, with potential use for larger businesses in certain areas, particularly email marketing.
In the following sections, we will delve deeper into the pros and cons of each platform, discuss the platforms they support, identify their target audience, and examine the support and training options they provide.
So, read on to make an informed decision.
GetResponse
GetResponse is a comprehensive email marketing and online campaign management platform that helps businesses of all sizes grow their email lists, create engaging campaigns, and track results.
With its user-friendly interface and powerful features, GetResponse enables marketers to effectively reach their target audience and drive conversions.
Key Features
- Email Marketing: GetResponse offers a drag-and-drop email editor, 120+ email templates, and advanced features like A/B testing and email automation.
- Webinars: Host live, automated, and on-demand webinars, and integrate them with email marketing campaigns.
- Marketing Automation: Build complex automation workflows with conditional branching, lead scoring, and advanced segmentation.
- Conversion Funnel: Promote and sell products online, find potential buyers, build contact lists, and increase sales results.
- Integrations: Sync GetResponse with various CRM, eCommerce, and other marketing platforms to streamline workflows.
GetResponse’s comprehensive feature set, competitive pricing, and focus on deliverability make it a popular choice for businesses looking to grow their email marketing efforts and drive online sales.
Also read: GetResponse vs MailUp
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Emarsys
Emarsys is a comprehensive customer engagement platform that empowers businesses to deliver personalized, omnichannel marketing campaigns at scale.
With its robust set of features, Emarsys enables marketers to consolidate customer data, create targeted campaigns, and measure the impact of their marketing efforts.
Key Features
- Omnichannel Engagement: Emarsys supports seamless integration across multiple channels, including email, web, mobile, social, and in-store, to provide a unified customer experience.
- Sophisticated Segmentation: The platform leverages various data sources to create highly targeted customer segments based on demographics, behavior, and predicted future actions.
- Personalized Content and Recommendations: Emarsys uses AI-powered algorithms to deliver individualized content, product suggestions, and offers to each customer, enhancing engagement and driving conversions.
- Prebuilt Marketing Tactics: Emarsys offers a library of pre-designed marketing tactics and strategies, helping users quickly launch effective campaigns targeting specific business objectives.
- Intelligent Analytics: The platform’s advanced analytics and reporting capabilities provide valuable insights into campaign performance, customer lifetime value, and other key metrics to guide data-driven decision-making.
Emarsys’s focus on data-driven personalization and marketing automation makes it a powerful solution for businesses looking to enhance customer experiences and drive measurable results across their marketing efforts.
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Email Marketing Features
While both platforms provide robust email marketing tools, some key differences set them apart.
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Email Editor and Templates
- GetResponse has a user-friendly email editor with a wide range of pre-designed templates, making it easier for users to create visually appealing emails.
- Emarsys has a more complex email editor but offers more advanced customization options.
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Email Automation
- Emarsys provides more advanced email automation features, allowing users to create complex, triggered campaigns based on user behavior and interactions.
- GetResponse has more basic automation capabilities, but they are still effective for simpler email marketing campaigns.
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Email Personalization
- Emarsys offers better personalization options, such as dynamic content blocks and the ability to personalize emails based on a wide range of customer data points.
- GetResponse has basic personalization features, like merge tags and conditional content.
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Email Segmentation
- Emarsys provides more granular segmentation options, enabling users to create highly targeted email lists based on detailed customer profiles and behaviors.
- GetResponse has solid segmentation capabilities, but they are not as advanced as Emarsys.
While both platforms are capable email marketing tools, Emarsys seems to have an edge in terms of advanced automation, personalization, segmentation, and reporting features.
However, GetResponse may be more user-friendly and cost-effective, especially for small businesses.
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Target Audience
Emarsys and GetResponse cater to different audiences in the digital marketing space, ensuring that marketers of all sizes have suitable solutions for their needs.
Emarsys
Emarsys is particularly focused on digital marketing leaders who are seeking advanced tools to optimize their campaigns and engage their clients effectively.
With its comprehensive features and AI-driven capabilities, Emarsys empowers digital marketing leaders to make data-driven decisions, personalize customer experiences, and drive revenue growth for their businesses.
It is an ideal solution for ecommerce, retail, and B2C companies looking to enhance their marketing strategies.
GetResponse
On the other hand, GetResponse is designed to cater to marketers of all sizes, including small, medium, and large companies, as well as digital agencies and technology companies.
It offers a range of email marketing, marketing automation, and personalization features.
Whether you are just starting or have an established marketing team, GetResponse provides the tools and support necessary to create successful campaigns and engage your audience effectively.
Both Emarsys and GetResponse understand the diverse needs of marketers and offer solutions tailored to their unique requirements.
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User Interface & Ease of Use
GetResponse
GetResponse is widely regarded as the more user-friendly platform, with a focus on simplicity and ease of use.
It boasts a clean, modern interface with a drag-and-drop email editor, making it easy for users to create visually appealing emails without extensive technical knowledge.
The platform’s guided tours, extensive documentation, and responsive customer support make it accessible to users of all skill levels, from small business owners to marketing professionals.
The platform’s navigation is straightforward, with clearly labeled sections for various features like landing pages, webinars, and automation.
Emarsys
Emarsys, in contrast, has a more complex interface that may require a steeper learning curve, especially for users unfamiliar with enterprise-level marketing platforms.
However, Emarsys compensates for this by providing a comprehensive suite of advanced features and customization options.
Emarsys, while powerful, maybe more challenging for users without prior experience in enterprise-level marketing automation.
The platform’s advanced features and customization options require a more in-depth understanding of marketing strategies and customer engagement.
GetResponse appears to be the more accessible and user-friendly platform, particularly for small to medium-sized businesses and those new to email marketing.
However, for enterprises and businesses with complex marketing needs, Emarsys may be the better choice, despite its steeper learning curve.
Also read: GetResponse vs Braze
Landing Pages & Forms
Let’s take a look at how good they are with their landing pages and forms.
Landing Pages
- GetResponse offers an advanced landing page builder with over 400 predesigned templates and AI-powered optimization options. Users can easily customize the pages with a drag-and-drop editor, add multimedia content, and A/B test different variations.
- In contrast, Emarsys has more limited landing page functionality, lacking the same customization and optimization capabilities as GetResponse.
Forms & Popups
- GetResponse provides robust form and popup solutions with better targeting capabilities. Businesses can create opt-in forms, exit-intent popups, and other lead capture mechanisms that are tailored to specific audience segments.
- Emarsys, on the other hand, has a basic form functionality in comparison, offering fewer advanced targeting and personalization options.
GetResponse appears to be the stronger platform for businesses looking to build high-converting landing pages and leverage sophisticated form and popup features to grow their email lists and drive conversions.
Check out: SendGrid vs GetResponse
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Webinars
GetResponse
GetResponse offers built-in webinar marketing tools that enable businesses to host live, automated, and on-demand webinars.
These webinars can be seamlessly integrated with email campaigns, allowing users to capture leads and nurture them through the sales funnel.
GetResponse’s webinar features include custom webinar URLs, sign-up forms, polls, surveys, and more.
Emarsys
In contrast, Emarsys does not have a webinar solution. Instead, it focuses on integrating with third-party webinar platforms like GoToWebinar, StealthSeminar, and WebinarNinja.
This may require additional setup and management compared to GetResponse’s all-in-one approach.
Explore: GetResponse vs Instantly
Marketing Automation
Emarsys
Emarsys excels in its marketing automation capabilities, providing advanced workflow builders and triggers that allow for highly personalized, data-driven campaigns.
The platform’s Automation Center and Interactions features enable marketers to create complex, automated campaigns that respond to customer actions in real-time.
GetResponse
GetResponse also offers robust marketing automation tools, including a visual workflow builder, lead scoring, and conditional branching.
However, Emarsys’s automation features appear to be more sophisticated and tailored to enterprise-level businesses.
Read this too: GetResponse vs AWeber
Market Share
When evaluating email marketing platforms, market share and usage coverage are important factors to consider.
GetResponse and Emarsys, two leading players in the industry, differ in their market penetration across various website categories and countries.
Market Share
According to the data, Emarsys has a significantly higher market share compared to GetResponse.
Emarsys leads in Top 10K Sites, Top 100K Sites, Top 1M Sites, and The Entire Web, while GetResponse is clearly lagging behind in all these segments.
Website Categories
Emarsys has better usage coverage in more website categories, including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, and Pets & Animals.
GetResponse, on the other hand, leads in Health, Community & Society, Science & Education, and Heavy Industry & Engineering.
Geographic Coverage
Emarsys is leading in most countries, including the United States, Germany, United Kingdom, and France.
GetResponse, however, has a stronger presence in Poland, Italy, Russia, and Vietnam
Customer Support & Resources
GetResponse
GetResponse provides customer support via chat and email, which is generally strong according to user reviews.
However, the platform has discontinued live phone support, which may be a drawback for some users who prefer immediate assistance.
GetResponse offers a range of resources to assist users, including guides, tutorials, and webinars. The platform’s knowledge base covers various topics related to email marketing, landing pages, and automation.
Emarsys
Emarsys, on the other hand, offers a wealth of support resources, including customer success stories, industry insights, and extensive documentation.
While the platform may not provide live phone support, its comprehensive online resources aim to help users navigate the platform effectively.
Emarsys also provides comprehensive resources, including customer success stories, industry insights, and educational content. The platform’s support team is available to assist users with any questions or issues they may encounter.
Also read: GetResponse vs Mailchimp
Platforms Supported
When it comes to platform compatibility, both Emarsys and GetResponse have you covered.
GetResponse supports Windows, SaaS/Web, iPhone, Android, and Chromebook, ensuring that you can access the platform from various devices and operating systems.
Similarly, Emarsys supports Windows, SaaS/Web, On-Premises, iPhone, Android, and Chromebook, providing the flexibility and convenience you need to manage your marketing campaigns effectively.
With these multi-platform options, you can seamlessly integrate Emarsys or GetResponse into your existing tech stack, regardless of whether you’re using Windows, Mac, or mobile devices.
This allows you to efficiently collaborate with your team and access your marketing automation tools from anywhere, making it easier to stay on top of your campaigns and engage with your audience.
To further enhance your marketing workflow and streamline your processes, both platforms also offer API integration, allowing you to connect them with other tools and applications in your marketing stack.
Check out: Flodesk vs GetResponse
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Pros & Cons
Here is a quick look into the pros and cons of both platforms:
GetResponse Pros
- Offers a free plan for up to 500 contacts
- User-friendly visual email editor and templates
- Unlimited email sends on all paid plans
- Competitively priced plans, more economical than many competitors
- Includes a website builder and landing page creator
GetResponse Cons
- Limited automation capabilities on entry-level and mid-tier plans
- Outdated automation builder that can be challenging and not user-friendly
- Relatively costly for ecommerce features, less suitable for online retailers
- Landing page builder could use improvement
Emarsys Pros
- Offers more advanced email personalization capabilities
- Provides robust automation features for complex, triggered campaigns
- Enables granular segmentation based on detailed customer data and behaviors
- Provides comprehensive reporting and analytics with detailed insights
- Integrates well with other marketing channels for a cohesive strategy
Emarsys Cons
- Has a more complex email editor compared to GetResponse
- Requires an entry-level setup fee, while GetResponse has no setup cost
- May be overkill for small businesses with simpler email marketing needs
- Has a lower likelihood to recommend score and renewal rate than GetResponse
GetResponse is a more user-friendly and cost-effective option, especially for small businesses, while Emarsys offers more advanced email marketing capabilities suited for larger enterprises with complex needs.
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Conclusion
For medium to large companies with an established contact list, Emarsys offers a comprehensive set of features including email marketing, personalization, segmentation, and analytics.
Wheras GetResponse is an ideal choice for small to medium businesses. It offers packages for different-sized recipient lists and does not limit the number of emails sent per month.
Consider your business size, needs, and budget to choose the email marketing platform that best suits your requirements.
Daniel is an ecommerce expert specializing in the print-on-demand and dropshipping industry. With a background in software development, he has successfully turned his tech-savvy insights into a thriving 6-figure dropshipping business. He is a contributing writer for numerous top-tier tech & ecommerce blogs.