Do you want to take your email marketing to the next level?
Are you in search of a platform that can help you create impactful campaigns and boost your marketing strategy’s ROI?
If your answer is Yes, try exploring GetResponse and Omnisend, the two popular email marketing tools in the market.
While both platforms have their unique strengths and capabilities, it’s essential to evaluate their pricing, features, and suitability for your business needs.
In this article, we will dig deep into them and find out if and how good are these platforms for your email marketing needs.
Stay right here.
GetResponse
GetResponse is a comprehensive email marketing and online campaign platform that helps businesses of all sizes grow their lists, automate engagement, promote products, and maximize revenue.
Over time, GetResponse has established itself as a popular choice among businesses of all sizes.
The following are some of the features it offers:
Email Marketing
- Powerful email automation tools to create engaging campaigns and autoresponders
- Drag-and-drop email creator with responsive design templates
- AI-powered email optimization and send-time prediction
- Detailed analytics and A/B testing
Lead Generation
- Customizable signup forms, pop-ups, and landing pages
- Conversion funnels to guide leads through the sales process
- Automated list segmentation and tagging
Marketing Automation
- Visual workflow builder for complex automation rules
- Triggers based on subscriber behavior and interactions
- Automated product recommendations and abandoned cart recovery
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Webinars
- Built-in webinar platform for live and automated webinars
- Interactive features like whiteboards, screen sharing, and moderated chat
- Ability to sell products and collect payments directly through webinars
Ecommerce
- Integrates with popular ecommerce platforms like Shopify and WooCommerce
- Abandoned cart recovery emails and product recommendations
- Automated order notifications and transactional emails
Multichannel Engagement
- Web push notifications to re-engage website visitors
- Facebook and Google ad integration for retargeting campaigns
- SMS marketing
With GetResponse, you get plenty of useful features to create and run your email campaigns with ease.
Omnisend
Omnisend is an all-in-one ecommerce marketing automation platform that helps businesses engage, convert, and reactivate their customers across multiple channels.
Offering a wide range of features tailored specifically for ecommerce businesses, Omnisend helps creating personalized and targeted email campaigns, saving time and increasing revenue for businesses of all scales and sizes.
Here’s what you get with Omnisend:
Email Marketing
- Drag-and-drop email builder with pre-built templates to create professional, branded emails
- Ability to personalize emails with dynamic content and discount codes
- Automated email workflows for key customer journey stages like welcome, cart abandonment, and reactivation
SMS Marketing
- Fully integrated SMS marketing to reach customers on their mobile devices
- Ability to combine SMS with email and push notifications in automated workflows
- Use SMS for time-sensitive campaigns like flash sales and product launches
Omnichannel Capabilities
- Unify customer engagement across email, SMS, web push notifications, and Facebook Messenges
- Sync customer data and campaigns across multiple connected ecommerce stores
- Retarget customers on Facebook and Google based on their engagement
Automation and Segmentation
- Pre-built automation workflows for key customer journey stages
- Ability to create custom automated workflows with a drag-and-drop editor
- Segment customers based on behavior, demographics, and purchase history
Analytics and Reporting
- Track campaign performance, sales attribution, and customer engagement metrics
- Compare the effectiveness of different marketing channels and campaigns
By using Omnisend, you can streamline your customer engagement and drive more sales across digital channels.
Check Out: GetResponse vs Brevo
Pros & Cons
Both GetResponse and Omnisend have their strengths, and certain weaknesses too.
Let’s find out where they score, and miss.
GetResponse Pros
- User-friendly interface
- Aadvanced automation features, such as autoresponders, and triggers.
- Integration options with ecommerce platforms, CRM systems, social media platforms, and more.
- Detailed analytics and reporting, including conversion and ecommerce tracking.
- Good customer support
GetResponse Cons
- Low email deliverability rates
- Relatively expensive pricing plans
- Segmentation limitations
- Advanced features on higher-tier plans
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Omnisend Pros
- Advanced ecommerce automation
- Powerful analytics
- High deliverability rates
- Integration with popular ecommerce platforms
Omnisend Cons
- Pricing may seem higher for some users
- Potentially long learning curve
Also Read: Beehiiv vs ActiveCampaign
Pricing Plans
Pricing can be a deal-breaker, especially for budget-customers. Let’s take a look at their plans:
GetResponse
GetResponse offers five pricing plans to cater to different business needs and budgets:
- Free Plan: Get started with email marketing at no cost with GetResponse’s free plan.
- Email Marketing: The Basic plan starts at $13.2 per month and is suitable for small businesses. Allows unlimited monthly sends.
- Marketing Automation: GetResponse’s Plus plan, priced at $41.1 per month, offers advanced features and is ideal for growing businesses.
- Ecommerce Marketing: For ecommerce businesses and marketing professionals, starts at $119 per month.
- Enterprise (GetResponse Max): GetResponse also offers a customizable Enterprise plan with dedicated infrastructure and custom solutions. Get in touch with their team for a quote.
Do note that these prices are applicable on the yearly payments. Monthly payments are a little higher.
A 30-day free trial is also available.
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Omnisend
Like GetResponse, Omnisend offers various pricing plans tailored to different business needs:
- Free Plan: Omnisend’s Free plan includes sending upto 500 emails per month, 250 subscribers.
- Standard Plan: Omnisend’s Standard plan starts at around $16 per month and allows access to its features.
- Pro Plan: The Pro plan, priced at $59 per month is suitable for high-volume senders. Also includes SMS marketing
Pricing alone shouldn’t be a factor for choosing the plan. See what features does the plan include.
There’s no point going for a low-tiered plan if it doesn’t offer the features you need the most.
Also Read: Beehiiv vs ConvertKit
Conclusion
Both Omnisend and GetResponse offer useful email marketing features including easy drag-and-drop email builders, professional templates, and A/B testing, pre-built workflows, and custom automation.
However, Omnisend is more suitable for growing ecommerce businesses. It is ideal online businesses who want a reliable platform to automate their marketing across email, SMS and web push.
Whereas small businesses and marketers on a budget, who want an affordable email marketing tool with landing pages, webinars and paid ads, can consider GetResponse.
Daniel is an ecommerce expert specializing in the print-on-demand and dropshipping industry. With a background in software development, he has successfully turned his tech-savvy insights into a thriving 6-figure dropshipping business. He is a contributing writer for numerous top-tier tech & ecommerce blogs.