Choosing the right platform is crucial for the success of your ecommerce business.
With a myriad of options available, it can be overwhelming to determine which one is the best fit for your needs. Two of the more popular ecommerce platforms in the market are Shopify and Wix.
In this comprehensive comparison today, we will delve into their features, pricing, ease of use, design options, sales capabilities, marketing tools, payment options, security, and more.
If you are considering one of these for your ecommerce needs, read the article to the end. You will get your answer by the end of our review.
Let’s begin.
Also Read: Is Shopify Good For Dropshopping?
Ease of Use
When it comes to ease of use, both Wix and Shopify have their own strengths and considerations.
Wix is renowned for its user-friendly interface and intuitive drag-and-drop editor. This makes it an excellent choice for beginners who want to effortlessly create a website.
With Wix, you don’t need any technical knowledge or coding skills to design and customize your site. Its visually appealing templates and simple editing tools enable you to bring your creative vision to life without any hassle.
On the other hand, Shopify caters more towards online stores and may require a bit more technical knowledge. Its interface might have a steeper learning curve for non-technical users compared to Wix.
However, Shopify compensates for this with its robust features specifically designed for managing inventory, shipping, and payment gateways.
These advanced features empower online store owners to efficiently handle the complexities of ecommerce.
If you prioritize user-friendliness and a smooth website-building experience, Wix is an excellent choice.
But if you have specific requirements related to managing an online store and are willing to invest a bit more time in learning, Shopify offers greater depth and functionality.
Also Read: Shopify vs Printify
Try Shopify free followed by first month at just $1. No credit card required. Limited Time Offer.
Pricing
When it comes to pricing, both Wix and Shopify offer flexible plans to accommodate different budgets and business needs.
Let’s take a closer look at the pricing options offered by each platform.
Wix Pricing
Wix offers a range of plans to suit various types of websites and online stores. Here are the different pricing options:
There are four main pricing plans: Light, Core, Business, & Business Elite. Here is more on each plan:
- Light Plan: $17 per month, ideal for individuals, supports 2 collaborators, includes basic analytics, and payment features.
- Core Plan: Costs $29 per month, suitable for small stores, supports 5 collaborators, includes ecommerce features, and allows selling 50,000 products.
- Business Plan: $36 per month, best for established businesses, support for 10 collaborators, advanced features including product reviews, multiple currencies, and advanced shipping features.
- Business Elite Plan: For large businesses, priced at $159 per month, offers full range of ecommerce tools and developer features.
Shopify Pricing
Shopify offers 4 plans. You can pick the one based on your business needs.
- Basic – $29/month
- Shopify – $79/month
- Advanced – $299/month
- Plus – $2300/month
You can also pay every month but the prices would then inflate by a little.
Also Read: Shopify Free Trial
Try Shopify free followed by first month at just $1. No credit card required. Limited Time Offer.
Design Options
When it comes to design options, both Wix and Shopify offer impressive choices to create visually appealing websites for your online store.
Let’s take a closer look:
Wix
With over 800 design templates, Wix provides a wide range of options to suit various industries and personal preferences.
These templates are customizable using Wix’s intuitive drag-and-drop editor, allowing you to easily create a unique website design that reflects your brand identity.
Whether you’re looking for a sleek and modern layout or a vibrant and colorful design, Wix has templates for every style.
Shopify
While Shopify offers a smaller selection of around 150 templates, they are specifically designed for online stores, focusing on ecommerce functionality.
Each template is optimized to enhance the buying experience for your customers, offering features such as easy navigation, product showcases, and seamless checkout processes.
Shopify’s templates are clean, modern, and professional, ensuring your online store looks polished and trustworthy.
Both Wix and Shopify offer responsive designs, meaning your website will automatically adjust to different screen sizes and mobile devices, providing a seamless browsing experience for your customers.
Sales Features
Shopify
Shopify is widely known for its robust sales features and advanced inventory management system.
With Shopify, you can easily track and manage your stock, set up automated reordering, and even track the cost of goods sold.
The level of inventory control ensures that you always have the right products in stock to meet customer demand.
Furthermore, Shopify offers multichannel integration, allowing you to sell your products on multiple platforms such as Facebook, Instagram, and Amazon. The integration helps you reach a wider audience and increase your sales potential.
Shopify also provides built-in shipping and fulfillment options, making it easier for you to manage your order fulfillment process.
You can easily generate shipping labels, track packages, and even offer customers real-time shipping rates.
Also Read: Systeme.io vs Shopify
Try Shopify free followed by first month at just $1. No credit card required. Limited Time Offer.
Wix
While Wix also offers ecommerce capabilities, it may not have the same level of scalability and advanced features as Shopify.
Wix’s focus is more on providing a user-friendly interface and a wide variety of design templates.
Take a look at the following table that compares the sales features of Wix and Shopify:
| Feature | Wix | Shopify |
|---|---|---|
| Advanced Inventory Management | No | Yes |
| Multichannel Integration | No | Yes |
| Built-in Shipping and Fulfillment Options | No | Yes |
As you can see, Shopify offers more robust sales features compared to Wix. However, it’s important to carefully consider your business needs and goals before making a decision.
Marketing Tools
Whether you’re looking to optimize your website for search engines or create targeted email marketing campaigns, these platforms have you covered.
Wix provides built-in marketing tools that make it easy to grow your business. One standout feature is their email marketing tool, which allows you to create and send personalized emails to your customers directly from the platform.
With Wix’s AI-driven marketing features, you can also automate tasks like creating social media posts and managing contacts.
On the other hand, Shopify offers a wide range of marketing integrations that allow you to expand your reach and sell on multiple channels.
From SEO optimization tools to social media advertising platforms, you’ll find everything you need to drive traffic and increase sales.
Shopify is known for its multichannel selling capabilities, making it a great choice if you want to sell across various online marketplaces.
Both platforms understand the importance of marketing for your online store’s success. Whether you choose Wix or Shopify, you’ll have access to powerful marketing tools that can help you attract and retain customers.
Also Read: JumpSeller vs Shopify
Payment Options
When it comes to payment options, both Wix and Shopify offer a range of choices to accommodate the diverse needs of online businesses.
Whether you’re looking for third-party providers or native payment gateways, both platforms have you covered.
Wix allows you to integrate popular payment gateways like PayPal, Stripe, and Square, giving your customers the flexibility to pay using their preferred method.
Additionally, Wix does not charge any transaction fees, making it an attractive option for cost-conscious entrepreneurs.
Shopify offers its native payment gateway called Shopify Payments, which can be a convenient and seamless option for accepting payments.
However, it is important to note that Shopify charges transaction fees for using external payment gateways. To avoid these fees, you can utilize Shopify Payments as your primary way of accepting payments.
The choice between Wix and Shopify for payment options depends on factors such as your location, customer preferences, and the overall needs of your business.
Consider what options are most important to you and your customers to ensure a smooth and hassle-free payment process.
Check Out: Printful vs Shopify
Security
Both Wix and Shopify offer robust security measures to protect your transactions and sensitive information.
One important aspect of security is the use of SSL certificates. Both Wix and Shopify provide SSL certificates, which encrypt data transmitted between your website and its visitors.
The encryption ensures that sensitive information, such as payment details, remains secure and protected from unauthorized access.
Additionally, both platforms have built-in fraud detection systems. These systems help identify and prevent fraudulent transactions, providing an extra layer of security for your online store.
To further enhance security, both Wix and Shopify offer two-step authentication. This feature adds an extra step to the login process, requiring users to verify their identity through a secondary method, such as a code sent to their mobile device.
By implementing two-step authentication, you can significantly reduce the risk of unauthorized access to your online store.
Check Out: Ecwid vs Wix
Try Shopify free followed by first month at just $1. No credit card required. Limited Time Offer.
App Market
Shopify takes the lead with its extensive selection of over 8,000 integrations available in its app market. These integrations cover a wide range of functionalities, including inventory management, marketing, and customer support.
With such a vast ecosystem, you’ll have access to a plethora of tools that can enhance and streamline various aspects of your online store.
On the other hand, Wix offers a more curated app market with around 500 integrations. While the number may be smaller compared to Shopify, Wix compensates with its in-house features and tools.
These in-house capabilities provide additional convenience and flexibility, allowing you to build and manage your online store using Wix’s native resources.
The choice between Wix and Shopify for your app market needs depends on the specific integrations and features you require for your online store.
If you’re looking for a vast selection and a comprehensive range of integrations, Shopify is the clear winner.
However, if you prefer a more curated approach and value the convenience of in-house features, Wix might be the right choice for you.
Conclusion
As you can see, Shopify is renowned for its scalability and advanced tools designed specifically for online stores.
Shopify’s focus on advanced features makes it an ideal choice for businesses looking to scale their online operations.
On the other side, Wix provides a user-friendly interface and a wide range of customizable design templates.
With its user-friendly interface and diverse design templates, Wix is a great option for beginners and those on a tighter budget.
Consider these factors carefully to choose the best online store platform that aligns with your goals and requirements.
Daniel is an ecommerce expert specializing in the print-on-demand and dropshipping industry. With a background in software development, he has successfully turned his tech-savvy insights into a thriving 6-figure dropshipping business. He is a contributing writer for numerous top-tier tech & ecommerce blogs.