Choosing the right platform can make all the difference in the success of your email marketing campaigns.
With so many options available, it can be overwhelming to find the perfect fit for your business. That’s why we’re here to help!
In this article, we will compare Beehiiv and Brevo, the two popular email marketing tools in the market.
By the end of our review, you’ll be in a better position to decide if one of these can help you achieving your goals.
Before we dive into the details, let’s take a quick look at each platform.
Beehiiv
Beehiiv, founded in 2021 by Tyler Denk, Benjamin Hargett, and Jake Hurd, is a rapidly growing email newsletter platform.
It caters to creators, marketers, bloggers, and medium to enterprise-sized businesses, providing them with a user-friendly interface and advanced features for email newsletter creation, management, and monetization.
Beehiiv stands out as an email platform due to its comprehensive set of features designed to meet the needs of modern businesses and marketers.
Let’s explore some of its key features:
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Newsletter Management
Beehiiv provides a user-friendly interface for creating, scheduling, and sending newsletters.
With its intuitive design and powerful tools, you can easily craft engaging and visually appealing newsletters to connect with your audience.
Audience Growth
Building a strong subscriber base is crucial for effective email marketing. Beehiiv offers a range of features to help grow your audience, such as customizable sign-up forms and email segmentations.
These tools enable you to target specific groups and tailor your content to their preferences.
Monetization Options
Beehiiv goes beyond traditional email platforms by offering unique monetization options.
You can incorporate sponsored ads from thousands of advertisers on the platform, giving you an opportunity to earn passive income.
Additionally, Beehiiv allows you to promote other newsletters, expanding your earning potential.
Data Tracking
Monitoring the performance of your email campaigns is essential for success.
Beehiiv provides robust data tracking capabilities, allowing you to analyze key metrics such as email open rates, click-through rates, and subscriber growth.
With this information, you can make data-driven decisions to optimize your email marketing strategy.
These are just a few of the standout features that make Beehiiv a powerful tool for email marketing.
The platform’s AI-powered integration for newsletters, improved writing tools, AI image creation, and an AI writer further enhance its capabilities.
Also Read: Best Beehiiv Landing Page Examples
Brevo
Brevo, founded in 2012 by Armand Thiberge, is a comprehensive customer relationship management (CRM) platform that provides small businesses, entrepreneurs, and nonprofits with powerful tools to manage and grow their customer base.
With Brevo, you can effectively engage with your audience across multiple channels, including emails, SMS, marketing automation, WhatsApp, and chatbots.
One of the key features of Brevo is its robust email marketing capabilities. Whether you’re sending out newsletters, promotional offers, or personalized messages, Brevo’s intuitive interface makes it easy to create and automate your email campaigns.
But Brevo goes beyond just email marketing. It offers a range of additional features to support your business growth.
Here are some key features that make Brevo stand out:
Brand Asset Management
Brevo provides a centralized platform for creating, storing, and managing brand assets such as logos, color schemes, and design templates.
With easy access to these assets, you can ensure consistency across all your marketing materials.
Collaboration Tools
Collaboration is crucial for maintaining a cohesive brand identity. Brevo offers collaboration features that allow teams to work together seamlessly on brand projects.
Whether it’s creating a new design or updating brand guidelines, team members can collaborate and provide real-time feedback, ensuring everyone is on the same page.
Brand Guidelines
Brand guidelines are essential for maintaining consistency in your marketing efforts. Brevo enables you to create and share brand guidelines with your team and stakeholders.
These guidelines act as a reference point for brand assets, typography, color palette, and more, ensuring that everyone follows your brand’s visual identity.
Integration with Marketing Tools
Brevo can integrate with other marketing tools, allowing you to seamlessly apply your brand assets across different platforms and campaigns.
Whether you’re using email marketing software, social media management tools, or content management systems, Brevo ensures that your brand remains consistent throughout all your marketing efforts.
Email Marketing Features
In addition to brand asset management, Brevo also offers robust email marketing features. You can create, send, and track email campaigns directly within the platform.
With its intuitive interface and powerful automation capabilities, you can personalize your emails, segment your audience, and analyze key metrics to optimize your email marketing strategy.
Marketing Automation and E-commerce Integration
Brevo simplifies your marketing automation workflows by offering integration with popular marketing automation tools.
Whether it’s customer onboarding, lead nurturing, or cart abandonment emails, Brevo helps you automate your marketing processes, saving you time and effort.
Additionally, the platform seamlessly integrates with e-commerce platforms, allowing you to showcase your brand consistently on your online store.
With these powerful features, Brevo empowers businesses to manage their brand assets effectively, collaborate with teams, and ensure brand consistency across all marketing channels.
This comprehensive solution offers the tools you need to elevate your brand and drive marketing success.
Who Should Use Beehiiv?
Whether you’re a content creator, marketer, blogger, small business owner, or even an enterprise looking for comprehensive email marketing solutions, Beehiiv has got you covered.
For content creators, Beehiiv offers a user-friendly platform with advanced design features to create visually stunning newsletters.
Beehiiv ensures that your newsletters are crafted to perfection and effectively reach your target audience.
Marketers can benefit from Beehiiv’s easy-to-use interface and robust email delivery system.
The platform allows you to segment your audience, automate your campaigns, and conduct A/B testing to optimize your email marketing strategy.
With Beehiiv, you can captivate your audience and drive higher engagement with your brand.
Bloggers can leverage Beehiiv to cultivate a loyal readership by delivering compelling newsletters.
The platform’s features, such as email delivery and design, ensure that your content shines, attracting readers and encouraging them to stay updated with your latest blog posts.
Beehiiv empowers bloggers to build a strong online presence and establish themselves as authorities in their respective niches.
Small businesses can utilize Beehiiv to streamline their email marketing efforts and expand their reach.
The pricing plans offered by Beehiiv, including the free Launch plan, allow small businesses to benefit from professional-grade features at an affordable cost.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
With Beehiiv, small businesses can compete with larger enterprises in the digital landscape.
Furthermore, Beehiiv is ideal for enterprise solutions, catering to big brands that require a comprehensive email marketing solution.
Its scalable pricing plans, such as the Scale and Max plans, provide the necessary flexibility and features to meet the demands of large subscriber bases.
Beehiiv ensures that enterprises can efficiently manage their email campaigns and achieve their marketing goals.
Whether you’re a creator, marketer, blogger, small business owner, or representing an enterprise, Beehiiv is a versatile and powerful tool that can transform your email marketing efforts and drive tangible results.
Beehiiv’s Pricing
When it comes to choosing an email marketing platform, pricing is an important factor to consider.
Beehiiv offers a range of pricing plans to meet the needs of different users. Whether you’re just starting out or running a large-scale enterprise, Beehiiv has options for you.
Let’s take a closer look at Beehiiv’s pricing plans:
1. Launch Plan (Free)
If you’re just getting started with email marketing, Beehiiv’s Launch plan is a great option. It’s completely free and allows you to manage up to 2,500 contacts.
While the free plan has limited features, it provides a solid foundation to begin building your email list and experimenting with email campaigns.
2. Scale Plan ($39/month)
For businesses that have outgrown the free plan and need more advanced features, Beehiiv’s Scale plan is the next step.
Priced at $39 per month, this plan allows you to manage up to 10,000 contacts.
With the Scale plan, you’ll have access to additional customization options, advanced data analysis tools, and more.
3. Max Plan ($99/month)
For those with larger subscriber lists or more extensive email marketing needs, Beehiiv’s Max plan is the ideal choice.
Priced at $99 per month, this plan offers scalability and flexibility by allowing you to manage up to 100,000 contacts.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
4. Enterprise Plan
For organizations with larger requirements or specific needs, Beehiiv offers Enterprise plan with custom pricing available upon request.
Beehiiv’s pricing plans are designed to be scalable, ensuring that you only pay for the features and subscriber limits that you actually need.
It’s worth noting that Beehiiv’s pricing is quite competitive compared to other email marketing platforms.
Furthermore, Beehiiv offers unlimited email sending across all plans, ensuring that you can reach your subscribers without any constraints. This makes Beehiiv a cost-effective and flexible solution for growing businesses.
Who Should Use Brevo?
Brevo is a powerful email marketing platform designed specifically for marketing teams, brand managers, medium to large businesses, and agencies.
With its robust features and comprehensive suite of tools, Brevo empowers businesses to create impactful email marketing campaigns and effectively engage with their audience.
One of the key strengths of Brevo is its focus on brand management. It offers extensive features to help businesses maintain brand consistency across different channels and ensure a cohesive brand image.
This makes it an ideal choice for marketing teams and brand managers who prioritize brand identity and want to deliver a consistent message to their audience.
In addition to brand management, Brevo offers a wide range of features that cater to the needs of medium to large businesses and agencies.
Its advanced functionalities such as email marketing, SMS marketing, eCommerce integration, and chatbot capabilities enable businesses to create highly targeted and personalized campaigns to drive conversions.
In short, Brevo is best suited for marketing teams, brand managers, medium to large businesses, and agencies that aim to enhance their email marketing strategies, maintain brand consistency, and achieve impactful results through comprehensive and feature-rich email marketing tools.
Brevo’s Pricing
Along with marketing, Brevo offers sales and CRM solutions as well. For complete pricing, check out their pricing page.
When it comes down to Marketing plans though, Brevo offers a range of options to suit different needs and budgets.
Whether you’re a startup or an established business, Brevo has a plan that’s right for you.
For those who want to test the waters and get started without any financial commitment, Brevo offers a free version with basic features.
This allows you to explore the platform and see if it meets your requirements before making a decision.
Then you have the three paid plans.
- Starter – Starts from $9/month
- Business – Starts from $18/month
- Enterprise – Custom
For businesses that require more advanced features and scalability, Brevo offers paid plans.
These plans come with different levels of features and pricing, allowing you to choose the one that suits your specific needs.
As your company grows, you can easily upgrade to a higher-tier plan to access additional functionalities.
One of the unique aspects of Brevo’s pricing model is that it charges per email rather than per contact.
This means that you don’t have to worry about setting a cap on contacts or paying for additional contacts as your list grows. You have the freedom to send as many emails as you need, without any limitations.
Furthermore, Brevo’s Enterprise plan is for businesses with specific requirements.
If you need to send large volumes of emails or you require full marketing automation, Brevo can tailor a pricing plan that meets your unique needs.
With Brevo, you have the flexibility to choose the pricing option that aligns with your budget and goals.
Whether you’re just starting out or already have an established business, Brevo has a plan that can accommodate your needs.
Conclusion
Both platforms offer unique features and services that cater to different aspects of email management and brand marketing.
If your primary focus is on efficiently managing and monetizing email newsletters, Beehiiv is a great choice.
With advanced customization options, seamless data tracking, and the ability to optimize campaigns for monetization, Beehiiv offers a comprehensive solution for businesses looking to maximize their email marketing efforts.
On the other hand, if brand consistency and integration across multiple marketing channels are your top priorities, Brevo is worth considering.
With its focus on brand asset management and marketing efficiency, Brevo provides comprehensive tools to ensure brand consistency and streamline your marketing efforts.
