Are you considering starting your own newsletter or looking to switch platforms?
If your answer is yes, this post is for you.
Today, we are going to do a comprehensive review of Ghost and Beehiiv, the two popular platforms for creators, publishers, bloggers, and writers that help them to create and share their work in their community with a view to monitize and grow.
Both the platforms offer powerful features that help users excel in the field of blogging, and make money from their newsletters.
As we move forward, we’ll learn more about the two. This will help you decide whether one of them can assist you in accomplishing your goals or not.
Let’s begin.
Beehiiv vs Ghost – Overview
Beehiiv
Beehiiv is a comprehensive newsletter tool with additional blogging capabilities.
It allows users to publish different types of content, including articles and newsletters, all in one place.
The integration simplifies the process for creators, providing a centralized platform to showcase their expertise and engage with their audience.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
One of Beehiiv’s standout features is its user-friendly interface, making it beginner-friendly.
The platform offers drag-and-drop editors and customizable templates, enabling users to create visually appealing newsletters without any coding skills.
Ghost
Ghost is specifically designed for bloggers, journalists, and publication houses.
It prioritizes simplicity and ease of use, allowing users to focus on their content rather than technicalities.
With its clean and intuitive text editor, creators can effortlessly craft compelling blog posts and articles.
Ghost also offers a robust theme marketplace, providing a wide range of customizable themes to suit different styles and preferences.
This enables users to create unique and visually appealing websites without the need for extensive coding knowledge.
Both Beehiiv and Ghost offer powerful features for content creators, combining the functionalities of blogging and newsletter platforms.
However, they cater to different target audiences and prioritize different aspects of content creation and management.
Beehiiv vs Ghost – Features, Pros, Cons
Beehiiv
Beehiiv provides a clean and easy-to-use text editor, allowing you to create engaging and visually appealing content effortlessly.
You can format your text, customize fonts, colors, size, and spacing to match your brand’s style.
Beehiiv’s customization options for newsletter design are another standout feature.
You have the freedom to customize every aspect of your newsletters’ appearance, ensuring they align with your brand identity.
Whether it’s fonts, colors, or layout, Beehiiv makes it easy to create visually stunning newsletters that captivate your audience.
The platform’s email analytics feature provides valuable insights into the performance of your newsletters.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
You can track subscriber numbers, average open and click rates, and gain a breakdown of subscriber information.
These help you evaluate your campaign’s effectiveness and make data-driven decisions to optimize engagement.
Beehiiv allows you to manage multiple newsletters within a single account, streamlining your content management process.
This feature eliminates the need for separate accounts for each newsletter, making it convenient for creators with diverse content needs.
Beehiiv also offers an API that enables seamless integrations with various tools like Zapier, WordPress, and Shopify.
This empowers creators to automate processes and extend functionalities beyond the platform’s default features.
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Pros
- Beehiiv’s free plan allows up to 2,500 subscribers, setting it apart from other tools with typical caps at 1,000 subscribers.
- The platform offers a referral program, allowing you to earn rewards by inviting others to join Beehiiv.
- Monetization is made easy with Beehiiv, as it facilitates memberships and advertising without charging any percentage fees. You can connect with sponsors efficiently through the Ad Network and set up memberships by linking a Stripe account, eliminating the need for additional plugins.
Cons
- While Beehiiv’s free plan offers generous subscriber limits, the features are limited compared to the paid plans. If you require advanced features and customization options, you will need to upgrade to a paid plan.
- The website customization options on Beehiiv are average, especially when it comes to layout options and theme flexibility. If website customization is a key priority for you, you may find other platforms more suitable.
- Overall, Beehiiv provides creators with a range of features that make it a powerful and user-friendly platform for newsletter and content management. While it may have certain limitations, its strengths in content creation, customization, and analytics make it a popular choice among creators.
Ghost
One of the standout feature of Ghost is its excellent search engine optimization (SEO) capabilities.
With built-in optimization features and optimized pages, Ghost helps improve your website’s search engine rankings, making it easier for people to discover your content.
Additionally, Ghost sites load significantly faster than traditional WordPress sites due to its Node.js architecture, resulting in a better user experience for your audience.
Pros
- One advantage of Ghost is its focus on fast performance, beautiful design, and an elegant writing environment.
- The platform simplifies the process of creating a professional online presence, making it an excellent choice for serious bloggers, journalists, creators, and independent publishers.
- Ghost’s streamlined editor enhances writing productivity, allowing you to focus on creating high-quality content.
Cons
- One of the notable cons is that Ghost lacks email sequences and welcome emails, which may be important for nurturing your audience and building relationships.
- Additionally, theme customization in Ghost requires coding knowledge, making it less accessible for users who are not familiar with coding.
- Furthermore, while Ghost offers some newsletter analytics, the available analytics are more limited compared to other platforms.
Despite these limitations, Ghost remains a popular choice for creators who prioritize fast performance, SEO optimization, and an elegant writing experience.
For those looking to monetize their work, Ghost simplifies the process through its paid subscriptions model, allowing you to offer exclusive access and content to your subscribers.
If you value performance, design, and SEO capabilities, Ghost is definitely worth considering for your blogging and newsletter needs.
Beehiiv vs Ghost – Content Creation
Beehiiv
When it comes to content creation, Beehiiv offers a user-friendly experience through its clean and easy-to-use editor.
Whether you’re an experienced creator or just starting out, Beehiiv’s content creation tools are designed to make your workflow seamless.
With Beehiiv’s editor, you have access to a range of features to enhance your content.
You can easily format text, add custom HTML elements, and utilize AI writer to generate engaging and informative articles.
Additionally, the platform provides options for adding interactive elements such as buttons and polls, allowing you to create more interactive and engaging content for your audience.
One of the standout features of Beehiiv is its customization options. Whether you’re looking to create a professional newsletter or a visually appealing blog post, Beehiiv allows you to customize your content to suit your brand.
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All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
From choosing the right fonts and colors to adding custom graphics and illustrations, Beehiiv gives you the freedom to express your creativity and create content that is visually appealing.
Beehiiv also offers SEO settings, allowing you to optimize your content for search engines and improve your visibility online.
You can easily add meta tags, keywords, and descriptions to ensure that your content is easily discoverable by your target audience.
Another useful feature is Beehiiv’s ability to save page templates.
This feature allows you to create content in a repeatable format, saving you time and effort when creating new articles or newsletters.
You can create templates for different types of content and easily apply them to new posts, ensuring consistency and efficiency in your content creation process.
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Ghost
When it comes to content creation, Ghost provides a simple and versatile platform for creators.
The text editor in Ghost offers a wide range of features that enable you to create engaging and professional content.
With Ghost, you have the ability to use custom HTML, add images, create image galleries, include product boxes, and upload audio and video files.
These features allow you to enhance your content and make it more visually appealing.
One of the advantages of Ghost is its customizable text editor, which allows you to format your content in various styles and layouts.
You can easily create headings, add lists, format text, and insert buttons to make your content more interactive and dynamic.
In addition to these built-in features, Ghost also allows you to utilize custom code to create any type of content you desire.
This gives you the freedom to fully customize your content and create a unique experience for your readers.
Another benefit of using Ghost is the ability to create multiple newsletters within the same site.
This provides flexibility for creators who write about diverse topics and want to target different audiences with separate newsletters.
Beehiiv vs Ghost – Customization
When it comes to customization and design capabilities, Beehiiv and Ghost offer different options to suit the preferences of creators.
Beehiiv excels in newsletter customization, allowing users to personalize every aspect of their newsletter’s appearance without the need for code.
The level of customization empowers you to create a unique brand identity and engage your audience with a visually appealing newsletter.
On the other hand, Ghost provides a wide array of themes to choose from, offering creators the ability to give their website a distinct look and feel.
With Ghost, you have full control over website design through coding, enabling you to create a website that aligns perfectly with your vision.
Both Beehiiv and Ghost have their strengths in customization, catering to different user preferences.
Beehiiv’s customizable newsletters provide a platform for impactful communication with your subscribers, while Ghost’s extensive theme marketplace ensures your website represents your brand.
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Beehiiv vs Ghost – Pricing
When it comes to pricing, Beehiiv and Ghost offer different models that cater to different needs and budgets.
Beehiiv
Beehiiv provides a range of plans to choose from, starting with a free plan that includes basic features and supports up to 2,500 subscribers.
This is a great option for beginners who want to test out the platform before committing to a paid plan.
Beehiiv’s paid plans start at $39/month, offering additional benefits such as team members and API access. Their “Max” plan, priced at $99/month, provides advanced features for larger-scale operations.
For unlimited features, you can go with their Enterprise version which is a custom plan.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Ghost
Ghost pricing starts from $11/month and goes up to $249/month.
The four plans include:
- Starter – $11/mo, one user, 500 members
- Creator – $31/mo, two users, 1000 members
- Team – $63/mo, five users, 1000 members
- Business – $249/mo, unlimited users, 10k members
These prices are for monthly payments. The annual payments are a bit cheaper.
As you can see, there is not much difference between their pricing. You might want to go with Beehiiv free plan if you’re new to the game and want to explore things before a paid commitment.
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Conclusion
Choosing between Beehiiv and Ghost can be a challenging decision as both platforms offer unique features and benefits.
While Beehiiv is noted for its intuitive user interface and adaptability as a newsletter platform, users often seek alternatives due to broader integration capabilities, advanced features, form customization options, comprehensive free plans, and better customer support.
Ultimately, the best platform for you depends on factors such as your content creation goals, customization needs, and budget.
Whether you choose Beehiiv or Ghost, both platforms offer strengths and can contribute to your content creation journey.
