If you’re looking to optimize your content strategy and grow your audience, choosing the right platform is crucial.
When it comes to choosing a platform for your newsletter, Beehiiv and LinkedIn are two popular options that offer distinct features and benefits.
While Beehiiv is a dedicated newsletter platform optimized for monetization and growth, LinkedIn provides a built-in audience and social engagement opportunities.
In this article, we will compare Beehiiv and LinkedIn to help you determine which platform is better suited for your newsletter needs.
Let’s dive in!
What is Beehiiv?
Beehiiv is a powerful newsletter platform that provides creators with a comprehensive suite of tools to build, grow, and monetize their newsletters.
Launched in 2021, Beehiiv has quickly gained popularity among professional creators and businesses looking to take their email marketing to the next level.
Key Features
- A modern, user-friendly newsletter editor with a wide range of customization options
- Built-in website hosting to easily create a dedicated home for newsletter content
- Advanced monetization features like ad network, premium subscriptions, and a referral program to generate revenue from newsletters
- Tools like subscribe forms, popups, and “magic links” to help grow email lists and reach new subscribers
- Robust analytics and audience segmentation capabilities to gain valuable insights into newsletter performance and subscriber behavior
- Automation features and API integrations to streamline workflows and connect newsletter with other tools and platforms
Overall, Beehiiv is a powerful and feature-rich newsletter platform that caters to the needs of professional creators and businesses.
With its focus on growth, monetization, and user-friendly tools, Beehiiv is an excellent choice for those looking to take their newsletter to new heights.
Also read: Beehiiv Promo Code
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Understanding LinkedIn Newsletter
Linkedin Newsletter is an ideal choice for professionals seeking to engage with a business-oriented audience within the familiar LinkedIn platform.
It provides a seamless integration with LinkedIn profiles and offers a straightforward approach to sharing content with a specific professional network.
When users subscribe to a newsletter, they receive notifications and emails whenever a new article is published, ensuring they stay up-to-date with the latest content from the creator.
Key Features
- Each newsletter has its own dedicated page that displays an overview of the newsletter, the author’s profile information, and a list of published articles.
- Subscribers receive push notifications and emails whenever a new article is published.
- LinkedIn newsletter supports the inclusion of images, videos, and other multimedia elements to enhance the reading experience.
- Readers can engage with newsletter articles by leaving comments, which can be sorted by “Most Relevant” or “Most Recent” for better organization.
- Users can now host up to five newsletters under a single account, allowing for the creation of content targeted at different audiences or topics.
LinkedIn newsletter remains a powerful tool for creators looking to share their expertise, engage with their professional network, and potentially grow their audience on the platform.
Check out: Beehiiv Free Trial
Use Cases & Ideal Users
LinkedIn Newsletter
LinkedIn Newsletters are ideal for industry leaders, B2B marketers, and professionals who want to share valuable insights and professional updates with a wide audience within their existing LinkedIn network.
Beehiiv
Beehiiv, on the other hand, is suitable for a wide range of content creators, businesses, bloggers, and marketers aiming to build a dedicated audience.
With more flexibility and customization options, Beehiiv caters to those who want to create unique newsletters and engage with their subscribers on a deeper level.
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Audience Reach & Engagement
Beehiiv
Beehiiv allows creators to build and nurture their subscriber list independently, offering more control over audience engagement.
With detailed analytics and insights into subscriber behavior, engagement, and conversion metrics, Beehiiv empowers you to understand your audience better and tailor your content accordingly.
LinkedIn Newsletter
LinkedIn Newsletters leverage LinkedIn’s extensive professional network, allowing creators to reach thousands of potential readers without needing to build a separate subscriber list.
When someone subscribes to a LinkedIn Newsletter, they automatically follow the creator’s profile, increasing the potential reach of future posts and updates.
Additionally, LinkedIn sends email notifications to subscribers, ensuring high visibility and potentially higher open rates.
This can be particularly beneficial for creators looking to engage with a professional audience and establish themselves as thought leaders within their industry.
Read this too: Beehiiv vs GetResponse
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Design & Customization
Beehiiv
When it comes to customization options, Beehiiv takes the lead.
Beehiiv offers a modern, visually-appealing interface with extensive customization options to help creators build a unique brand identity.
Creators can easily customize elements like fonts, colors, and layouts to match their aesthetic preference.
It offers extensive customization options like custom HTML blocks, templates, and branding elements, allowing you to create a newsletter that perfectly represents your brand.
For creators looking to create a more personalized and professional appearance, Beehiiv provides additional options like custom domain support and an advanced web builder.
LinkedIn Newsletter
In contrast, LinkedIn Newsletter provides a more standardized design with less flexibility for customization.
While LinkedIn offers some basic styling tools, the platform is focused more on simplicity and ease-of-use rather than complex design features.
LinkedIn Newsletters, while free and accessible to all LinkedIn users, have basic analytics showing subscriber growth and engagement metrics.
Although it provides a convenient way to share insights and professional updates, LinkedIn is more limited in terms of customization options compared to Beehiiv.
Also read: Best Substack Alternatives
Monetization Options
Beehiiv
Beehiiv provides more advanced and flexible monetization tools compared to LinkedIn Newsletter.
It offers native options like paid content, premium subscriptions, and a referral program, allowing creators to generate revenue directly from their newsletters.
Beehiiv’s focus on monetization makes it well-suited for professional creators and businesses looking to generate income from their newsletters.
The platform provides a range of options, including sponsored content, affiliate marketing, and even the ability to sell physical products to subscribers.
LinkedIn Newsletter
LinkedIn Newsletter does not currently offer built-in monetization features.
While creators can share links to external products or services within their newsletters, there are no native tools for setting up paywalls, subscriptions, or other monetization methods on the platform.
While monetization is possible through external links and promotions, it is not a core feature of the platform.
Check out: 10 Best Fonts For Newsletters
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Platform Support & Customer Service
Beehiiv
Beehiiv provides robust platform support and customized services for enterprises and organizations with specific needs.
It is customized towards organizations and corporations searching for more advanced tools and functions, making it ideal for those with specific customization needs.
Beehiiv has a highly responsive customer support team that addresses queries and issues promptly via email or through their support portal.
It provides more personalized and attentive customer service compared to LinkedIn Newsletter.
Additionally, Beehiiv offers a higher level of specialized support for larger customers with more complex requirements.
LinkedIn Newsletter
LinkedIn’s customer support is more general and geared towards its broader user base, rather than offering the same level of personalized assistance as Beehiiv.
Overall, Beehiiv provides advanced platform capabilities and dedicated customer service, especially for larger organizations and businesses.
LinkedIn Newsletter, on the other hand, seems to offer a more general level of support catered to its wide range of individual users and creators.
Explore: Beehiiv vs AWeber
Cost & Accessibility
LinkedIn Newsletter
LinkedIn Newsletters are free to create and distribute. They are accessible to all LinkedIn users without any additional cost.
This makes it an attractive option for industry leaders, B2B marketers, and professionals looking to share insights and professional updates.
Beehiiv
Beehiiv’s pricing plans include both a free plan with basic features and paid plans with advanced features and higher subscriber limits.
The free plan accommodates up to 2,500 subscribers and offers features like custom domains, custom newsletters and audience segmentation.
The paid plans start at $39/month for 1,000 subscribers and custom pricing for enterprises, providing you with scalable options to meet your growing needs.
Read this too: GoHighLevel vs Beehiiv
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Conclusion
Choosing the right platform for your newsletter is a decision that can greatly impact your content strategy and audience growth.
Beehiiv and LinkedIn Newsletter offer unique advantages and cater to different needs.
While LinkedIn provides easy access to a vast professional network, Beehiiv offers more flexibility, customization options, and monetization opportunities.
Consider your goals, customization needs, monetization options, and the level of analytics and support provided by each platform before making a decision.
And remember, switching platforms is always an option if you find that your needs change over time.
