When it comes to email marketing, choosing the right platform can make all the difference in reaching your audience and achieving your goals.
Two popular options in the market are Beehiiv and Mailchimp. While both offer email marketing tools, they have distinct features, pricing plans, and usability.
In this article, we will compare Beehiiv and Mailchimp to help you determine which one is better suited for your email marketing needs.
Let the show begin.
What is Beehiiv?
Beehiiv is a modern alternative to traditional email marketing platforms like Mailchimp.
It is a dynamic and innovative solution that focuses on newsletter growth and monetization. With Beehiiv, you can unlock the full potential of your newsletters and publications.
One of Beehiiv’s standout features is its extensive suite of tools that cover everything from website creation to email campaigns, data analytics, and growth strategies.
It offers a seamless all-in-one solution for content-focused industries.
Beehiiv puts an emphasis on ownership of your audience, allowing you to build and manage unlimited contacts and lists.
This is especially beneficial for creators and solopreneurs who rely on newsletter analytics and monetization capabilities to grow their businesses. Whether you’re a blogger, writer, or online entrepreneur, Beehiiv has the tools to help you succeed.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
One of the advantages of Beehiiv is its affordable flat-rate pricing options. It offers cost-effective plans that cater to growing creators and companies, making it a budget-friendly choice.
Additionally, Beehiiv offers the largest free plan in the industry, with the ability to have up to 2,500 subscribers and unlimited sends.
This allows you to scale up your newsletter as your audience grows without worrying about limitations.
Beehiiv’s user-friendly approach to automation and segmentation tools sets it apart from its competitors. It offers intuitive and versatile features that can be easily customized to suit the needs of businesses of all sizes and industries.
Whether you’re a small business, medium-sized company, or enterprise, Beehiiv has the flexibility to support your email marketing efforts.
What is Mailchimp?
Mailchimp is a well-known email marketing platform that caters to small businesses offering online or in-person services.
It provides a range of features for creating and sending email blasts, promotional emails, and handling e-commerce campaigns. With Mailchimp, you can easily customize templates and target specific audiences for effective communication.
One of Mailchimp’s strengths is its extensive selection of templates, which are designed to meet various business communication needs.
Whether you need to send a promotional email, a newsletter, or an event invitation, Mailchimp has the right template for you.
While Mailchimp offers a wide range of features, some users have found the platform to be overcomplicated and in need of external tools to accomplish simple tasks.
However, Mailchimp does excel in providing deep segmentation capabilities and social data integration, allowing you to personalize your campaigns and target specific audiences with precision.
Overall, Mailchimp is a popular choice for small businesses looking to engage with their customers through email blasts, promotional emails, and targeted campaigns.
It offers a user-friendly interface and a comprehensive set of features that can help businesses of all sizes achieve their marketing goals.
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Beehiiv vs Mailchimp – Feature Comparison
Beehiiv provides over 150 customizable templates, allowing you to streamline the design process and create visually appealing newsletters.
In contrast, Mailchimp focuses on advanced audience segmentation, providing rich contact profiles and social data for personalized campaign targeting.
One of Beehiiv’s key strengths is its straightforward automation workflows, which ensure efficient content delivery.
On the other hand, Mailchimp excels in advanced automation capabilities, allowing you to trigger emails based on audience behavior, enhancing engagement and conversion rates.
When it comes to reporting and analytics, Mailchimp offers comprehensive tools that provide insights into open rates, click-through rates, and subscriber activity. These features enable you to measure the success of your email campaigns effectively.
Beehiiv provides advanced analytics and campaign analytics, surpassing Mailchimp’s capabilities in this area.
In terms of user experience, Beehiiv’s interface is designed with a clean and intuitive layout, making it ideal for users focused on newsletter creation and content management.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Mailchimp offers priority support for premium accounts, providing immediate assistance to users experiencing issues, ensuring a smooth user experience.
When considering pricing, Beehiiv’s structure is tailored as a cost-effective solution suitable for larger subscriber lists. With Beehiiv’s monthly pricing, you can send unlimited emails, whereas Mailchimp has a 10,000 monthly limit.
Additionally, Beehiiv’s free plan acts as a starting point for beginners, allowing scaling as your audience grows. Mailchimp’s free option serves as an entry-level choice for small businesses or individuals.
As evident, both Beehiiv and Mailchimp offer robust features that cater to different email marketing needs.
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User Experience & Interface
Beehiiv provides a clean and user-friendly interface that focuses on simplicity and ease of use. With its drag-and-drop editor, creating a newsletter becomes a seamless and hassle-free process.
This makes it a great choice for users who prefer a straightforward and efficient platform.
On the other hand, Mailchimp offers a user-friendly platform with a wide variety of templates and a multichannel campaign manager. This makes it ideal for users who want more flexibility and options in their email marketing campaigns.
The platform’s extensive template library allows users to choose from a range of professionally designed layouts, making it easy to create visually appealing emails.
The multichannel campaign manager also enables users to reach their audience across different channels, further enhancing the user experience.
If you value simplicity and an intuitive design, Beehiiv may be the better option for you.
However, if you prefer a platform with more customization options and a variety of templates, consider Mailchimp.
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Pricing & Plans
When it comes to pricing, Beehiiv and Mailchimp offer different options to suit various needs and budgets.
Beehiiv
Beehiiv’s pricing structure is designed to be cost-effective and advantageous for businesses or creators with larger subscriber lists.
The free plan allows for 2500 subscribers and basic features.
For up to 10,000 subscribers, Beehiiv charges $99 per month, while for up to 100,000 subscribers, the price increases to $299 per month. You can pick the paid plan of your choice between Scale and Max.
The Enterprise is a custom plan for advanced features.
In addition, Beehiiv offers unlimited monthly email sends, allowing you to connect with your audience as often as needed.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Mailchimp
Mailchimp’s pricing plans are designed to scale with the size of the audience and the features required. The platform offers a range of options, from a free plan for beginners to advanced plans for large businesses.
- Free: Ideal for Beginners who want to get started with email marketing and learning about their customers.
- Essentials: Starts at $13/month. Ideal for small businesses that need to send the right content at the right time with testing and scheduling features.
- Standard: Starts at $20/month. Ideal for growing businesses that want to sell more with personalization, optimization tools, and enhanced automations.
- Premium: Starts at $350/month.Ideal for: Large businesses or teams that require advanced tools and priority support.
If users exceed the limits of their plan, they are charged for additional contacts and email sends. The cost varies based on the plan and the number of contacts and emails sent.
Mailchimp offers a 15% discount to nonprofits and charities which is a plus.
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Integration & Support
Both Beehiiv and Mailchimp offer different integration capabilities, catering to diverse business needs.
Beehiiv
Beehiiv provides seamless integrations with popular platforms like Giphy and Unsplash, allowing you to enhance your newsletters with captivating visuals and images.
Additionally, Beehiiv offers API access, enabling you to connect your email marketing efforts with other tools and services seamlessly. These integrations empower content creators to create engaging newsletters with ease.
Beehiiv provides various support options for its users. In addition to regular support, where you can reach out to their team for assistance, Beehiiv offers priority support, ensuring that queries and issues are addressed promptly.
For those who require more personalized assistance, Beehiiv’s account manager feature is there to provide dedicated and tailored support.
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Mailchimp
Mailchimp, though, offers a wide range of integrations, extending its functionalities beyond email marketing.
With API access, Mailchimp allows you to connect with third-party tools and services, including popular CRM platforms like HubSpot.
This makes Mailchimp a versatile solution that can support complex marketing strategies and business processes.
Mailchimp offers a robust support system, providing resources like tutorials and documentation to guide users through their platform.
While Mailchimp doesn’t offer priority support like Beehiiv, their extensive documentation and active community forums allow users to find answers to their questions and overcome challenges efficiently.
Analytics & Reporting
Tracking the performance of your email campaigns is crucial for optimizing your marketing strategy.
Both Beehiiv and Mailchimp offer analytics and reporting features to help you analyze the effectiveness of your campaigns and make data-driven decisions.
Beehiiv provides advanced campaign analytics, subscriber metrics, and segmentation tools. With its 3D analytics, you can gain in-depth insights into your newsletter’s performance.
Additionally, Beehiiv offers native one-click polls to gather valuable feedback from your subscribers and improve your campaign engagement.
Mailchimp offers basic campaign analytics and subscriber metrics. You can track important metrics such as open rates, click-through rates, and subscriber activity.
While Mailchimp’s analytics may be more limited compared to Beehiiv, they still provide valuable insights into the performance of your email campaigns.
All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Enhanced Campaign Performance
Both Beehiiv and Mailchimp provide features to enhance your campaign performance and improve engagement with your subscribers.
With Beehiiv, you can take advantage of over 150 customizable templates for email creation, allowing you to create visually appealing and professional-looking newsletters.
The drag-and-drop editor makes it easy to design and customize your emails, enhancing the user experience and saving you time and effort.
Similarly, Mailchimp excels in automation features, allowing you to set up automated email sequences to engage your subscribers at the right time.
Their comprehensive suite of support resources, including tutorials and detailed documentation, ensures that you can maximize the use of their automation tools and create effective email campaigns.
Both platforms also offer A/B testing capabilities, enabling you to experiment with different subject lines, content variations, and designs to optimize your campaign performance.
By testing and refining your emails, you can increase open rates, click-through rates, and overall subscriber engagement.
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Conclusion
Both email marketing tools offer distinct features and advantages.
Beehiiv focuses on newsletter growth and monetization with its affordable pricing structure, making it an attractive choice for creators and companies looking to expand their subscriber base.
On the contrary, Mailchimp provides a wide range of features and integrations, catering to both beginners and experienced marketers.
While Mailchimp offers slightly better deliverability rates, faster loading times, and detailed reporting and analytics tools, Beehiiv stands out with its user-friendly interface and emphasis on simplicity and ease of use.
For those seeking advanced automation features, marketing capabilities, and e-commerce integration, Mailchimp may be the best email marketing tool.
However, if your focus is on email newsletters, growth, and monetization, Beehiiv offers a broader suite of tools to help you achieve those goals.
Daniel is an ecommerce expert specializing in the print-on-demand and dropshipping industry. With a background in software development, he has successfully turned his tech-savvy insights into a thriving 6-figure dropshipping business. He is a contributing writer for numerous top-tier tech & ecommerce blogs.