When it comes to email marketing platforms, Beehiiv and MailerLite are two popular options that have gained significant attention in the industry.
Both platforms offer a range of features and capabilities to help businesses and individuals effectively manage their email marketing campaigns.
Beehiiv is a comprehensive email marketing platform that offers an all-in-one solution for website, email, data analytics, and growth tools, making it an excellent choice for content-focused newsletters and publications.
MailerLite is another user-friendly email marketing tool that offers advanced features like automation, analytics, and a drag-and-drop editor, making it a popular choice for small businesses and creators.
In this article, we will delve into the key differences between Beehiiv and MailerLite, exploring their features, pricing, and overall suitability for different types of users.
Let’s begin.
Beehiiv
Beehiiv is a comprehensive email marketing platform that offers an all-in-one solution for website, email, data analytics, and growth tools, making it an excellent choice for content-focused newsletters and publications.
Its key benefits include:
- All-in-one solution: Beehiiv integrates website hosting, email marketing, and data analytics under one roof, making it a convenient choice for content-focused newsletters and publications.
- Intuitive interface: Its interface is designed to be easy to navigate, allowing users to quickly set up and manage their newsletters without extensive technical expertise.
- Customization and monetization options: The platform provides various customization options for newsletters and offers four profitable monetization options, including subscriptions, affiliate marketing, ads, and Boosts.
- Automation and analytics: Beehiiv includes a powerful automation engine and detailed analytics to help users save time and optimize their email marketing efforts.
- SEO and growth tools: It has good search engine optimization (SEO) features, including custom domains, HTTPS, and meta description customization, which can help users grow their audience organically.
- Free plan: Beehiiv offers a generous free plan that allows up to 2,500 subscribers, making it accessible to small creators and bloggers.
Beehiiv has some limitations too, including:
- Higher pricing: Beehiiv’s paid plans are slightly more expensive compared to other email marketing platforms.
- Limited design flexibility: Its design flexibility is somewhat limited, particularly for website and newsletter customization.
- Deliverability rates: Beehiiv’s inbox placement and spam filtering rates could improve, although they are still acceptable.
- Support options: The platform’s support options are still expanding and may not be as robust as those offered by more established platforms.
Beehiiv’s goal is to provide creators with the tools they need to design, write, send, and monetize their newsletters effectively.
It is a solid choice for bloggers, influencers, small business owners, and creators who need a comprehensive email marketing solution with a focus on customization and monetization.
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All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
MailerLite
MailerLite is a user-friendly email marketing platform that offers advanced features like automation, analytics, and a drag-and-drop editor, making it a popular choice for small businesses and creators.
Here is a look at its key features:
- Free Plan: MailerLite offers a generous free plan that allows up to 1,000 subscribers and 12,000 emails per month, with access to core features like the email editor, automation, and landing pages.
- Intuitive Interface: MailerLite has an easy-to-use interface that allows users to quickly set up and manage email campaigns without extensive technical expertise.
- Automation and Segmentation: MailerLite provides email automation capabilities and advanced audience segmentation tools to help users target their subscribers more effectively.
- Landing Pages and Websites: The platform allows users to create landing pages and simple websites directly within MailerLite, without the need for additional software.
- Detailed Analytics: MailerLite offers detailed reporting and analytics on email performance, including open rates, click-through rates, and subscriber activity.
Benefits
The most notable benefit of the platform is its cost-effective aspect. MailerLite’s pricing is affordable, especially for small businesses and creators, with the free plan being a standout offering.
Additionally, MailerLite has a strong reputation for maintaining high email deliverability rates, which is crucial for effective email marketing.
Furthermore, MailerLite is known for providing prompt and helpful customer support, even for free users.
Limitations
Compared to some competitors, MailerLite’s automation capabilities are relatively basic, lacking more advanced features. Plus, MailerLite’s analytics and reporting tools are considered somewhat limited, lacking a dedicated reporting page.
MailerLite has a rigorous review process before approving new accounts, which can be time-consuming for some users.
In addition, MailerLite does not offer built-in tools for testing email campaigns for spam issues or previewing how they will appear on different email clients.
MailerLite is a solid choice for small businesses, bloggers, and creators who need a user-friendly email marketing platform with a generous free plan and good deliverability, but may lack some of the more advanced features found in enterprise-level solutions.
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Content Creation
There are significant differences in the Beehiiiv vs MailerLite comparison when it comes to content creation. Here are some key differences:
Beehiiv
With Beehiiv, you can take advantage of their clean and easy-to-use text editor. It comes equipped with features like recommended newsletters, paywall options, text formatting, and even the ability to create engaging polls.
If you have a repeatable format, Beehiiv also allows you to use page templates, saving you valuable time.
MailerLite
MailerLite too provides a range of options when it comes to creating newsletter content. They offer three different editors to choose from: Drag & Drop, Rich-text, and Custom HTML.
The Drag & Drop editor is particularly popular as it allows for flexibility and customization. However, it’s worth noting that MailerLite may have occasional glitches with keyboard shortcuts and text movement.
Overall, both Beehiiv and MailerLite provide excellent content creation experiences, but if writing experience is a top priority for you, Beehiiv’s AI-driven editor and customization options make it the standout choice.
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All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Customization
Customization plays a vital role in choosing the right email marketing platform, and both Beehiiv and MailerLite offer unique customization options.
Beehiiv
Beehiiv offers extensive customization options for newsletters, allowing you to personalize every aspect of the design. You can customize colors, fonts, and layouts to match your brand’s identity.
However, it’s important to note that website customization is more limited with Beehiiv’s free plan.
MailerLite
MailerLite outperforms Beehiiv in terms of customization.
It offers a wide range of newsletter templates and customizable options. You can choose from pre-designed templates or create your own using the Custom HTML editor.
MailerLite also allows you to save templates for future use and provides an intuitive interface for easy customization.
While Beehiiv offers significant customization options for newsletters, MailerLite surpasses it in terms of flexibility and website theme customization.
If you value the ability to create highly customized newsletters and want more options for personalizing your website themes, MailerLite is the stronger choice in terms of customization.
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SEO Capabilities
Both Beehiiv and MailerLite offer some SEO features, although they differ in terms of customizability and completeness.
Beehiiv
Beehiiv provides several SEO tools to enhance your online presence. It allows you to use a custom domain, customize URL slugs, meta descriptions, and sitemaps.
These features enable you to optimize your newsletters for search engines and improve your website’s ranking. Additionally, Beehiiv’s good website speed results contribute to a better user experience and SEO performance.
MailerLite
MailerLite also offers SEO customization options. You can use a custom domain for a more branded look and control the meta descriptions of your newsletters.
It also supports sitemaps for better discoverability. However, MailerLite’s blogging capabilities need improvement, and it lacks complete SEO features compared to Beehiiv.
Both platforms understand the importance of SEO in email marketing and provide basic functionalities.
However, if you prioritize extensive SEO customization and complete SEO solutions, Beehiiv stands out as the better choice. Its customization options and website speed performance contribute to improved SEO outcomes.
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All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Segmentation & Automation
Segmentation and automation play a crucial role in effective email marketing.
Both Beehiiv and MailerLite offer segmentation options that allow you to create targeted lists based on various factors. However, there are some differences in their capabilities.
Beehiiv
When it comes to segmentation, Beehiiv stands out with its robust capabilities. It offers advanced segmentation options, allowing you to create specific lists using conditions and logic adjustments.
This enables you to tailor your email campaigns and content to the unique preferences and behaviors of your subscribers. With Beehiiv, you have the flexibility to segment your audience in a more granular and targeted way.
Beehiiv’s automation capabilities better than that of MailerLite, allowing you to create complex email sequences based on specific conditions and triggers.
With Beehiiv, you have the ability to build highly personalized and targeted automated campaigns.
However, it’s important to note that access to these advanced segmentation and automation features in Beehiiv may require upgrading to their higher-priced plan.
MailerLite
On the other hand, MailerLite provides basic segmentation features that allow you to group contacts using basic filters like location and signup date.
While it may not offer as many advanced options as Beehiiv, it still provides the necessary tools to segment your audience and send more relevant and personalized emails.
When it comes to automation, MailerLite offers basic workflow design features. You can create email sequences that are automatically triggered by specific criteria or actions.
While the automation workflows in MailerLite are decent, they may not have the same level of sophistication as Beehiiv.
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Monetization Features
Beehiiv
Beehiiv’s monetization features are suitable for advanced users in content monetization. It allows creators to monetize their content without any membership fees, making it a favorable choice for those looking to maximize their earnings.
Additionally, Beehiiv offers a referral program, providing an opportunity for creators to earn even more through their network.
With Beehiiv, you can manage multiple newsletters within one account, streamlining your monetization efforts.
MailerLite
While not as robust as Beehiiv, MailerLite still offers options for generating income from your newsletters.
Similar to Beehiiv, MailerLite does not charge any membership fees, allowing you to keep more of your earnings. However, it may have fewer monetization features compared to Beehiiv.
When considering the availability of monetization options, it’s important to take into account the pricing plan you choose for each platform.
Beehiiv’s free plan supports up to 2,500 subscribers, providing an opportunity to monetize your content even without a financial commitment.
However, to unlock full automation and monetization tool functionality, you may need to upgrade to a higher-priced plan.
Similarly, MailerLite offers a free plan for up to 1,000 subscribers, making it accessible for beginners. The free plan allows you to start monetizing your newsletters but may have limitations compared to the paid plans.
Both Beehiiv and MailerLite understand the importance of monetization for creators and provide opportunities to generate income from your newsletters.
Consider your goals, target audience, and budget to determine which platform’s monetization features align best with your needs.
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All-In-One newsletter platform — Created by the same team that built and scaled Morning Brew to millions of subscribers. Get 30-day trial + 20% OFF for 3 months.
Conclusion
Beehiiv is a comprehensive tool that caters to advanced users who want blogging and newsletter capabilities in one platform.
It offers advanced customization, robust segmentation, and various monetization features to help creators maximize their revenue potential.
MailerLite though, is better suited for beginners and creators who already have an existing blog. It provides user-friendly customization options, competitive pricing, and solid segmentation capabilities.
If you’re looking for a platform that combines blogging and newsletters, value advanced customization and segmentation, Beehiiv is the ideal choice for you.
However, if you’re a beginner or have an existing blog and prioritize affordability and user-friendly features, MailerLite is a better option.
Remember, having your own email list can be more beneficial than having a large following on social media platforms.
A newsletter service like Beehiiv or MailerLite helps you capture emails from various sources and establish direct communication with your audience through email.
So whether you choose Beehiiv or MailerLite, you’re taking a step in the right direction to build and nurture a dedicated audience.
Daniel is an ecommerce expert specializing in the print-on-demand and dropshipping industry. With a background in software development, he has successfully turned his tech-savvy insights into a thriving 6-figure dropshipping business. He is a contributing writer for numerous top-tier tech & ecommerce blogs.