MailerLite is an email marketing platform that provides a range of features to help businesses create, send, and track email campaigns.
It has quickly become a popular choice mainly due to its affordability.
However, some users feel that it lacks advanced features. MailerLite’s subscriber management tools also fall short.
Some users have reported automation gaps that limit your ability to create complex automation workflows.
Furthermore, MailerLite also has template limitations that might not align with your branding or aesthetic preferences.
All this and more pushed us to do an article on the alternative tools.
If you’re among those looking for alternatives to MailerLite, you’ve come to the right place.
This article will explore some of the best MailerLite alternatives in the market.
Let’s dive in and discover the options you have.
1. GetResponse
GetResponse is a comprehensive email marketing platform that offers advanced features like landing page and conversion funnel builders, marketing automation, and CRM capabilities.
It’s a powerful alternative to MailerLite, especially for businesses that need more sophisticated email marketing tools.
Key Features
- Free 30-day trial offering access to advanced email marketing automation with pre-built workflows
- Landing page and conversion funnel builders
- Marketing automation tools like lead scoring, predictive sending, and customer journey mapping
- CRM and sales features like contact management, deals, and sales funnels
- Webinar hosting capabilities
- SMS marketing
How does GetResponse Compare to MailerLite?
- GetResponse offers a more comprehensive suite of features, including advanced automation, CRM, and webinar capabilities that MailerLite lacks.
- MailerLite is generally more user-friendly and easier to set up, especially for beginners.
- MailerLite’s pricing is more affordable, starting at $9/month for up to 500 subscribers, compared to GetResponse’s $16.2/month starting point.
- MailerLite has a more streamlined, modern email template design compared to GetResponse’s sometimes dated-looking templates.
Overall, GetResponse is a robust email marketing and marketing automation platform that provides advanced features for businesses looking to take their digital marketing to the next level.
However, MailerLite may be the more appropriate choice for smaller businesses or those looking for a more beginner-friendly, cost-effective solution.
Also read: 7 Best Free Newsletter Platforms
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
2. Aweber
AWeber is a veteran in the email marketing space.
It provides a user-friendly platform with a wide range of features. It offers email automation, landing pages, signup forms, and detailed reporting – making it a great MailerLite alternative.
Key Features:
- Ability to import and host email mailing lists
- Access to a large library of responsive email templates
- Autoresponder and marketing automation functionality
- Reporting, split testing, and RSS-to-email capabilities
- List segmentation and a landing page builder
- Integrations with hundreds of third-party apps
- 24/7 customer support via phone, email, and live chat
Is Aweber Better than MailerLite?
AWeber offers a more comprehensive set of email marketing features, including advanced automation, landing pages, and integrations.
MailerLite’s pricing though is more affordable, starting at $9/month for up to 500 subscribers, compared to AWeber’s pricing of $12.50/month.
Check out: GetResponse vs Moosend
Smart designer, drag and drop landing page tool, template library, campaign automation, AMP for email & more, AWeber gives complete control to your email marketing.
3. Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS, chat, and CRM features.
It’s a solid MailerLite alternative, especially for businesses that want to expand beyond just email.
Key Features:
- Email marketing campaigns with automation and A/B testing
- Landing pages and signup forms
- Transactional emails for order confirmations, password resets, etc.
- SMS marketing and WhatsApp campaigns
- Live chat, chatbots, and phone call features
- CRM and sales pipeline management
- Facebook ads integration
- AI-powered email content creation
Is Brevo Superior to MailerLite?
- Brevo offers a wider range of features beyond just email, including SMS, chat, CRM, and ads, while MailerLite is email-focused.
- Brevo’s pricing is more flexible, with the ability to only pay for the features you need, while MailerLite has more rigid plans.
Brevo is an excellent MailerLite alternative for businesses that want an all-in-one marketing platform with advanced features like SMS, chat, and CRM.
However, MailerLite may be a more suitable choice for smaller businesses or those who prioritize a beginner-friendly interface and generous free plan.
Explore: GetResponse vs Omnisend
4. MailChimp
Mailchimp is one of the most popular email marketing tools, offering a free plan, landing pages, marketing automation, and ecommerce integrations.
It’s a great MailerLite alternative for small businesses and startups.
Key Features:
- Wide range of customizable email templates
- Drag-and-drop email builder for easy campaign creation
- Robust A/B testing capabilities for subject lines, sender names, and content
- Powerful marketing automation tools like customer journeys with conditional logic
- Landing page builder for lead generation
- Integrations with hundreds of apps like Canva, Salesforce, Instagram, Shopify, and more
- Detailed reporting and analytics on opens, clicks, unsubscribes, and more
Is MailChimp a Better Option than Mailer:Lite?
- MailChimp offers a wider range of features beyond just email, including landing pages, marketing automation, CRM, and ecommerce integrations.
- MailerLite has a more beginner-friendly interface and setup process, while MailChimp has a steeper learning curve.
- MailerLite’s free plan is more generous, with no sending limits and more features included.
- Again, MailerLite’s pricing is more affordable, especially for smaller lists, with plans starting at $9/month.
To sum up, MailChimp is an excellent choice for businesses looking for a full-featured email marketing platform with advanced capabilities.
Read this too: GetResponse vs Omnisend
5. Constant Contact
Constant Contact is a user-friendly email marketing platform with features like email templates, list management, and reporting. It’s a reliable MailerLite alternative, especially for small businesses and nonprofits.
Key Features:
- Email Marketing: Send targeted campaigns with customizable templates and drag-and-drop design tools.
- Automation: Set up automated workflows for welcome emails, abandoned cart reminders, and more.
- Integration: Connect with various apps and services like Facebook, Twitter, and Google Analytics.
- Reporting: Track campaign performance with detailed analytics and insights.
- Customer Support: Access 24/7 support via phone, email, and online chat.
How Does Constant Contact Compare to MailerLite?
Constant Contact has a more user-friendly interface compared to MailerLite, making it easier for beginners to get started.
Constant Contact is a solid choice for small businesses and nonprofits looking for a user-friendly email marketing platform with basic automation and reporting capabilities.
However, MailerLite is a wiser option for those seeking more advanced automation and integration options at a lower cost.
You might like this: SendGrid vs GetResponse
6. ActiveCampaign
ActiveCampaign is an advanced email marketing and marketing automation platform.
It offers powerful features like lead scoring, predictive sending, and customer journey mapping – making it a robust MailerLite alternative.
Key Features:
- Powerful Marketing Automation: ActiveCampaign provides a visual automation builder with pre-built workflows, conditional logic, and advanced segmentation capabilities.
- Email Marketing: Create and send highly personalized email campaigns with a drag-and-drop editor, dynamic content, and A/B testing.
- CRM and Sales Automation: Manage contacts, deals, and tasks within the platform, and automate sales processes.
- Site and Event Tracking: Track user behavior on your website and trigger automated actions based on specific actions or events.
- Integrations: Connect ActiveCampaign with hundreds of third-party apps and services, including Salesforce, Shopify, and Zapier.
- Predictive Features: Utilize features like predictive sending, lead scoring, and win probability to optimize your marketing efforts.
Is ActiveCampaign More Effective than MailerLite?
- Automation Capabilities: ActiveCampaign offers advanced and flexible marketing automation features compared to MailerLite’s relatively simpler automation workflows.
- CRM and Sales Integration: ActiveCampaign’s built-in CRM and sales automation tools are more robust than MailerLite’s, making it a better choice for businesses that need tight sales and marketing alignment.
In summary, ActiveCampaign is a powerful and feature-rich marketing automation platform that excels in areas like advanced automation, CRM integration, and predictive features.
However, it would be a good idea to go for MailerLite if you’re tight on budget.
Also read: GetResponse vs Instantly
7. Drip
Drip is an ecommerce-focused email marketing and marketing automation platform.
It’s a great MailerLite alternative for businesses that need more sophisticated segmentation, personalization, and customer journey capabilities.
Key Features:
- Advanced Segmentation: Drip provides powerful segmentation capabilities, allowing you to create highly targeted email campaigns based on customer behavior, interests, and demographics.
- Ecommerce Integrations: Drip seamlessly integrates with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce, making it easy to sync customer data and trigger automated campaigns.
- Visual Automation Builder: Drip’s visual workflow builder makes it simple to create complex automation sequences with conditional logic and branching.
- Product Recommendations: Drip’s product recommendation engine suggests relevant products to customers based on their browsing and purchase history.
- Abandoned Cart Recovery: Drip’s abandoned cart recovery feature automatically sends targeted emails to customers who have left items in their cart, encouraging them to complete their purchase.
- Reporting and Analytics: Drip offers detailed reporting on email performance, revenue generated, and subscriber activity to help you optimize your campaigns.
Which is Better – Drip or MailerLite?
- Ecommerce Integration: Drip’s ecommerce-specific features and integrations make it a stronger choice for online businesses compared to MailerLite.
- Automation Capabilities: Both platforms offer powerful automation features, but Drip’s visual workflow builder and advanced segmentation may be more robust than MailerLite’s automation tools
Drip is an excellent choice for ecommerce businesses looking for an email marketing platform with advanced automation, segmentation, and ecommerce-specific features.
Check out: GetResponse vs AWeber
8. Moosend
Moosend is an email marketing and marketing automation platform with a focus on ecommerce features.
It’s a good MailerLite alternative, especially for online stores that need advanced segmentation and abandoned cart recovery.
Key Features:
- Email Marketing: Create and send visually appealing email campaigns with a drag-and-drop editor, pre-built templates, and advanced personalization.
- Marketing Automation: Build complex automation workflows with triggers, conditions, and actions to nurture leads and customers.
- Ecommerce Integration: Seamlessly integrate with popular ecommerce platforms like Shopify, WooCommerce, and Magento to sync customer data and trigger automated campaigns.
- Audience Segmentation: Segment your audience based on a wide range of criteria, including subscriber behavior, demographics, and custom fields.
- Reporting and Analytics: Access detailed reports on email performance, subscriber engagement, and campaign ROI to optimize your marketing efforts.
- Signup Forms and Landing Pages: Create custom signup forms and landing pages to grow your email list and drive conversions.
- Transactional Emails: Send automated, personalized transactional emails like order confirmations, shipping updates, and password resets.
How Does Moosend Stack Up Against MailerLite?
- Ecommerce Focus: Moosend’s ecommerce-specific features and integrations make it a stronger choice for online businesses compared to MailerLite’s more general email marketing capabilities.
- Automation Capabilities: Both platforms offer powerful automation features, but Moosend’s visual workflow builder and advanced segmentation are more robust than MailerLite’s automation tools.
- Ease of Use: MailerLite is often considered more user-friendly and beginner-friendly compared to Moosend’s more complex interface and feature set.
Moosend is an excellent choice for businesses, especially those in the ecommerce space, that require advanced email marketing and marketing automation capabilities.
Explore: GetResponse vs Mailchimp
9. Omnisend
Omnisend is an ecommerce-oriented email marketing and marketing automation platform.
It offers features like abandoned cart recovery, product recommendations, and SMS marketing – making it a compelling MailerLite alternative for online businesses.
Key Features:
- Multichannel Marketing: Omnisend allows you to send campaigns across email, SMS, web push notifications, Facebook Messenger, and WhatsApp, all from one platform.
- Ecommerce Integrations: Seamlessly integrates with popular ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce to sync customer data and trigger automated campaigns.
- Abandoned Cart Recovery: Automatically sends targeted email and SMS reminders to customers who have left items in their cart, encouraging them to complete their purchase.
- Product Recommendations: Omnisend’s product recommendation engine suggests relevant products to customers based on their browsing and purchase history.
- Shoppable Emails: Allows customers to make purchases directly from your emails with embedded product images, descriptions, and unique discount codes.
- Automation Workflows: Offers a visual automation builder with pre-built templates and advanced segmentation to create complex, multi-step campaigns.
- Reporting and Analytics: Provides detailed reports on campaign performance, revenue generated, and subscriber activity to help optimize your marketing efforts.
Does Omnisend Outperform MailerLite?
Omnisend’s multichannel marketing features and ecommerce-specific integrations make it a stronger choice for online businesses compared to MailerLite’s more general email marketing capabilities.
Read this too: GetResponse vs Mailchimp
10. ConvertKit
ConvertKit is an email marketing platform designed for creators and bloggers.
It offers features like landing pages, opt-in forms, and email automation – making it a great MailerLite alternative for content creators.
Key Features:
- Email Marketing: ConvertKit offers a user-friendly email campaign builder with a variety of customizable templates.
- Automation: ConvertKit’s visual automation builder allows you to create complex, multi-step email sequences and workflows.
- Landing Pages and Forms: ConvertKit provides a landing page and form builder to help you grow your email list.
- Tagging and Segmentation: ConvertKit uses tags and segments to organize your subscribers and deliver highly personalized content.
- Ecommerce and Membership Site Integration: ConvertKit integrates with popular ecommerce and membership platforms like Teachable, Gumroad, and Podia.
- Reporting and Analytics: ConvertKit offers detailed reporting on email performance, subscriber activity, and revenue generated.
Is ConvertKit More Effective Than MailerLite?
- Target Audience: ConvertKit is specifically designed for creators and online entrepreneurs, while MailerLite caters to a wider range of businesses and organizations.
- Automation Capabilities: Both platforms offer powerful automation features, but ConvertKit’s visual workflow builder are more intuitive for users familiar with the creator ecosystem.
ConvertKit is an excellent choice for creators, bloggers, and online entrepreneurs who need a platform tailored to their specific needs, such as ecommerce and membership site integration.
Also read: Flodesk vs GetResponse
Conclusion
When it comes to choosing the right MailerLite alternative for your email marketing campaigns, it’s important to consider your specific needs and budget.
All the platforms we have discussed are excellent options, each offering unique features and benefits.
Whether you’re just starting out or looking to switch from MailerLite, these alternatives provide the flexibility and functionality you need to run successful email campaigns.
Evaluate your options carefully, and choose the option that aligns with your goals and budget.
