Ecwid vs Wix – Which Is Better?

If you are starting an online business and looking for the right platform to build your ecommerce website, you may have come across two popular options: Ecwid and Wix.

In this comprehensive comparison, we will evaluate the features and benefits of both platforms to help you make an informed decision.

Whether you are just starting out or looking to switch platforms, this comparison will give you a deeper understanding of the features, pricing, support, and other important aspects of these two popular ecommerce solutions.

So, let’s dive in and explore the differences between Ecwid and Wix to find out which one is the best fit for your online business.

Features

Ecwid

Ecwid is an ecommerce platform that enables users to create visually appealing websites with online stores. It offers a range of features as follows:

1. User-Friendly Interface: Ecwid provides a simple and intuitive interface that makes it easy for small business owners to build and manage their online stores, even without specialized technical skills.
2. Physical Point-of-Sale (POS): Ecwid allows users to sell in person through a physical POS system, in addition to their online store, enabling a multichannel selling approach.
3. Multilingual Translation: Ecwid offers automatic translation of the store into over 50 languages, making it accessible to international customers.
4. Automated Marketing Tools: Ecwid includes features to help grow your audience, such as email marketing, social media integration, and SEO optimization tools.
5. Mobile Store App: Ecwid provides a mobile app that enables selling from anywhere, giving business owners flexibility and mobility.
6. Automated Tax Calculations: Ecwid automatically calculates and applies the correct taxes based on the customer’s location.
7. Continuous Updates: Ecwid regularly adds new features and improvements to its platform, ensuring that users have access to the latest ecommerce capabilities.

However, the inability to change product URLs or create redirects, limited SEO features in the free version, and the Instant site feature not being a substitute for a full-spec standalone store, are among a few Ecwid’s limitations.

Also read: Ecwid Review, Pros And Cons 

Wix

Wix is a user-friendly website builder known for its drag-and-drop editor, making website creation visual and hassle-free.

It offers over 500 customizable templates, fast loading speeds, and a blog management feature. Wix provides personalized SEO plans, an AI-driven design assistant (Wix ADI), and mobile optimization capabilities.

Additionally, Wix offers ecommerce features that include:

1. Wix ecommerce: Enables online selling with features like product subscriptions, secure payments, and multichannel sales.
2. Wix Bookings: Helps manage orders with features like 24/7 bookings and online payments.
3. Wix Events: Facilitates event promotion with features like RSVP tracking and ticket sales.
4. Wix Restaurants: Special feature for F&B brands with functions like menu customization and online ordering.
5. Wix App Market: Offers integration with various applications to enhance business functionality.
6. Wix Analytics: Provides detailed, built-in ecommerce analytics and insights to inform business decisions. 

Wix also supports marketing tools, SEO optimization, email marketing integration with Mailchimp, and referral platforms to boost business growth.

Moreover, Wix allows for easy publishing, domain customization, and integration with various applications to enhance website functionality.

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Pricing Comparison

When it comes to pricing, both Ecwid and Wix offer options to suit different budgets and business needs.

Ecwid

Ecwid offers a range of pricing plans to cater to different business needs. Here is a summary of Ecwid’s pricing plans:

1. Free Plan: This plan is entirely free and allows you to sell up to 5 products. It provides basic tools to set up your store, including adding products, configuring shipping and payment methods, and designing your store. It is a great way to test the platform before upgrading to a paid plan.
2. Venture Plan: Priced at $25 per month (or $21 per month is billed annually), the Venture plan is suitable for stores with up to 100 products. It enables you to sell digital products like e-books and videos. This plan also allows you to sell on Facebook and Instagram, manage your store via the Ecwid mobile app, and offers various features to enhance your online selling experience.
3. Business Plan: The Business plan costs $45 per month (or $39 per month if billed annually) and allows you to sell up to 2,500 products. It offers additional features such as consultation time for setting up your store, phone support, and multilingual capabilities. This plan is ideal for businesses looking for more advanced features and support.
4. Unlimited Plan: Priced at $105 per month (or $89 per month if billed annually), the Unlimited plan enables you to sell an unlimited number of products. It includes all the features of the Business plan, plus full access to point-of-sale features. This plan is suitable for businesses with high product volumes and complex needs.

These plans cater to businesses of varying sizes and requirements, offering a scalable solution for online selling with Ecwid.

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Wix

On the other hand, Wix offers four main pricing plans: Light, Core, Business, and Business Elite. Here is a brief overview of each plan:

1. Light Plan: Priced at $17 per month, this plan is ideal for those seeking a personal website or a professional portfolio. It supports 2 collaborators and includes basic analytics and the ability to accept payments.
2. Core Plan: This plan costs $29 per month and is suitable for small online stores and growing businesses. It supports 5 collaborators and includes ecommerce features, allowing you to sell up to 50,000 products.
3. Business Plan: Priced at $36 per month, this plan has been designed for established businesses. It supports 10 collaborators and offers advanced features like product reviews, accepting multiple currencies, and advanced shipping options.
4. Business Elite Plan: Is you have a large business with advanced needs, this plan priced at $159 per month will be a perfect choice. It provides the full spectrum of Wix’s ecommerce tools and developer features.

These plans cater to different needs and budgets, offering varying levels of features and functionalities to suit a range of users from personal website owners to large businesses.

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Website Builder Comparison

Both Wix and Ecwid offer user-friendly website builders that provide users with a range of tools to create and customize their online stores. Here’s a comparison of the two:

Ease of Use

Both Wix and Ecwid offer simple interfaces that allow non-technical users to build and manage their websites without extensive coding knowledge.

Wix is particularly known for its drag-and-drop editor, which makes it easy to customize the design and layout of a website without needing to write code. 

Ecwid, on the other hand, offers a straightforward site-builder on its free plan, which is fully hosted on Ecwid. 

This simplicity makes it accessible to a wide range of users, from those without coding skills to those who want to create a website quickly.

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Design Flexibility

Wix offers a broad feature-set that allows users to control the branding and look-and-feel of their store to a very precise level, giving them a high degree of design freedom. 

This flexibility is particularly useful for retailers who want to create a unique visual identity for their brand.

Ecwid, while offers a good library of apps to extend its functionality, you may not find the same level of design flexibility as Wix, especially for those who want to create a highly customized website.

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Integration

Both Wix and Ecwid allow for integration with other platforms and services.

Wix supports integration with platforms like WordPress and Square for payment processing. 

Ecwid is designed with multi-channel selling in mind, making it easy to list and manage products on third-party platforms like Facebook, Instagram, eBay, Amazon, and others.

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Customization 

When it comes to customization, Wix gives you more freedom to personalize your website according to your branding and design preferences.

You can easily customize the look and feel of your website, add interactive elements, and create a unique online presence.

This level of customization can be particularly advantageous if you want to create a visually appealing website that stands out from your competitors.

On the other hand, while Ecwid may have fewer customization options, it excels in seamless ecommerce integration.

It focuses on providing a smooth and hassle-free shopping experience for your customers while ensuring that all the essential ecommerce features are in place.

This can be beneficial if your main priority is selling products online without spending too much time on website customization.

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SEO

Both Ecwid and Wix offer SEO-friendly features to help optimize your website for search engines.

However, with Wix’s extensive website building capabilities, you have more control over implementing advanced SEO strategies such as customizing meta tags, optimizing URLs, and improving page load speed.

These factors can significantly impact your website’s visibility and ranking in search engine results.

Overall, when it comes to website builders, Wix offers a more comprehensive and customizable solution, allowing you to create visually stunning websites with advanced SEO features.

However, if seamless ecommerce integration is your priority, Ecwid’s website builder can be an excellent choice to quickly add a fully functional online store to your existing website.

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Support & Training

When it comes to support and training, both Ecwid and Wix offer resources to ensure you have the assistance you need.

Ecwid provides support through email, live chat, and phone. Their dedicated support team is available to help you with any questions or issues you may have.

They also offer priority support for users on the Unlimited plan, ensuring that your inquiries are addressed promptly.

Wix, on the other hand, offers round-the-clock support through various channels.

Their support team is accessible via live chat, email, and even a callback system, providing you with the convenience of choosing the method that suits you best.

Both platforms prioritize customer service and understand the importance of delivering timely assistance to their users.

When it comes to training, Ecwid offers a comprehensive knowledge base and documentation to help you navigate their platform. They also provide video tutorials and webinars to further support your learning process.

Wix offers a wide range of educational resources, including video tutorials, articles, and forums. These resources are designed to equip you with the knowledge needed to make the most of their platform.

Whether you choose Ecwid or Wix, rest assured that you’ll have the support and training necessary to succeed in your online business.

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Hosting Comparison

When it comes to hosting your ecommerce website, the hosting environment plays a crucial role in ensuring secure and reliable online transactions.

Let’s compare the hosting features of Ecwid and Wix to help you make an informed decision.

Ecwid 

Ecwid is transparent about its hosting environment, utilizing Amazon Web Services (AWS) to provide a robust and scalable infrastructure.

By leveraging AWS, Ecwid can offer high-level security and reliability for your online store. Their servers are PCI compliant, ensuring that your customers’ payment information is handled safely.

Additionally, Ecwid uses Content Delivery Networks (CDNs) to optimize website performance and provide a seamless shopping experience for your customers.

With a focus on security and reliability, Ecwid’s hosting infrastructure ensures that your online business is in good hands. By partnering with Amazon Web Services, they deliver a hosting solution that meets industry standards.

Wix 

Wix’s web hosting is cloud-based, meaning websites are hosted on a network of virtual servers rather than a single physical server. 

This provides flexibility to scale resources up or down as needed and ensures high uptime, as another server can quickly take over if one fails.

Wix’s cloud hosting is distributed across multiple geographical locations, allowing websites to be delivered from the server closest to the user for faster loading times. 

This is facilitated by Wix’s use of a content delivery network (CDN).

Wix hosting includes 24/7 security monitoring, HTTPS/SSL protection, and DDoS protection to keep websites secure and reliable. Wix also provides automatic backups and the ability to restore previous versions of a website.

Additional hosting features include custom email accounts, ecommerce capabilities, built-in analytics, and migration support from other hosting providers.

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Pros & Cons

When comparing Ecwid and Wix, it’s important to consider the pros and cons of each platform.

Ecwid

Ecwid offers a good selection of features, making it easy for you to set up and manage your online store.

They also integrate seamlessly with other platforms, allowing you to reach a wider audience. One of the main advantages of Ecwid is its ease of use, making it a great option for beginners.

However, there are some cons to using Ecwid. The website builder capabilities are somewhat limited compared to other platforms, which may restrict your ability to fully customize your site.

Additionally, Ecwid has some SEO limitations, which may impact your search engine rankings.

Wix

On the other hand, Wix offers a wide range of features that allow you to create a highly customizable online store.

The platform provides extensive customization options, giving you the flexibility to design a website that aligns with your brand.

Wix also offers good customer support, ensuring that you can get assistance whenever you need it.

Despite its advantages, Wix does have some drawbacks. The pricing for certain features can be higher compared to other platforms, which may impact your budget.

Beginners may also face occasional difficulties in design due to the extensive customization options.

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Conclusion

Ultimately, the decision between Ecwid and Wix comes down to your specific needs and priorities. Consider factors like pricing options, features, website builder capabilities, and customer support provided by each platform.

Assess your requirements for seamless ecommerce integration, customized website design, and the level of customer support you desire.

By carefully considering these factors, you can choose the best ecommerce platform that aligns with your business objectives.