GetResponse vs ActiveCampaign – Which Is Better Email Marketing Tool?

When it comes to choosing the right email marketing tool for your business, GetResponse and ActiveCampaign are two names that often come up.

With their impressive features and track record, both platforms have proven themselves to be reliable options for businesses of all sizes.

But how do you know which one is the right fit for you?

Let’s dive into the details and compare what sets GetResponse and ActiveCampaign apart.

This will help you understand if they are any good for your marketing needs.

Let’s begin.

Ease of Use & Email Editor

When it comes to email marketing platforms, ease of use and a user-friendly interface are crucial factors to consider.

Both GetResponse and ActiveCampaign strive to provide intuitive interfaces that make creating and sending emails a breeze.

The email editor is a vital component of any email marketing platform, as it allows you to create and customize emails to represent your brand effectively.

GetResponse and ActiveCampaign offer robust email editors with similar functionalities.

Their drag-and-drop editors allow you to easily add text, images, buttons, and other elements to your emails.

You can also customize colors, fonts, and layouts to match your brand’s style and create a cohesive look across your campaigns.

In terms of ease of use, both platforms excel. They offer a user-friendly experience, but some users may find ActiveCampaign’s menu structure to be more complex compared to GetResponse’s simpler interface.

ActiveCampaign’s extensive range of features may feel overwhelming initially, but it provides greater flexibility and options for customization.

Email Templates

GetResponse takes pride in its vast collection of professionally designed email templates. These templates are not only aesthetically pleasing but also optimized for conversion.

Whether you’re looking for templates for newsletters, promotions, or event invitations, GetResponse has got you covered.

With its wide selection, you can easily find a template that aligns with your brand’s personality and resonates with your target audience.

On the other hand, ActiveCampaign also provides a range of email templates, although it may not match the extensive collection offered by GetResponse.

However, ActiveCampaign compensates for this by providing flexibility in creating and adding your own HTML templates.

If you have a specific design in mind or want to maintain a consistent brand identity, ActiveCampaign allows you to import your custom templates seamlessly.

Both platforms offer mobile-responsive templates, ensuring that your emails look great and function well across different devices.

A/B testing is an essential feature for optimizing email campaigns, and both GetResponse and ActiveCampaign provide this functionality.

This allows you to test different variations of your email templates and identify the most effective design and content combinations to improve your overall campaign performance.

In short, while GetResponse offers a wider range of ready-to-use email templates, ActiveCampaign offers the flexibility of creating and importing your own templates.

Workflow Builders

GetResponse’s workflow builder provides a user-friendly interface that allows you to create highly customized and effective email automations.

With a wide range of pre-designed templates and triggers, you can easily set up automated campaigns to engage your subscribers and drive conversions.

One of the standout features of GetResponse’s workflow builder is its lead scoring functionality.

This allows you to assign scores to your contacts based on their engagement and interactions with your emails and website.

By segmenting your contacts based on their scores, you can deliver more targeted and personalized content, increasing the effectiveness of your email marketing campaigns.

ActiveCampaign’s workflow builder offers a comprehensive set of tools for creating complex and highly tailored email automations.

It allows you to automate various actions based on triggers and conditions to deliver personalized experiences to your subscribers.

With numerous automation templates and customizable triggers and actions, you have the flexibility to create workflows that align with your specific marketing goals.

Additionally, ActiveCampaign provides CRM add-ons that can automatically update properties related to deals, contacts, and lists based on specific automation triggers.

The integration between marketing automation and CRM enables you to have a unified view of your contacts and their interactions, allowing for more effective lead management and nurturing.

Also Read: SendGrid vs GetResponse

Registration Forms

GetResponse provides a wide range of registration form templates that are easy to customize and integrate into your website.

With over 100 templates to choose from, you can find the perfect design to match your brand aesthetic.

One of GetResponse’s notable features is its versatility in form embedding. You have the option to embed forms directly on your website or host them on the GetResponse platform.

This flexibility allows for seamless integration with your existing web pages or the opportunity to create dedicated landing pages with GetResponse’s landing page builder.

ActiveCampaign also offers a variety of form types, including floating forms and popups, to capture your audience’s attention.

These dynamic forms can be customized to match your branding and serve specific purposes throughout your email marketing strategy.

When it comes to customizing the registration process, ActiveCampaign allows you to create custom fields for capturing relevant information from your subscribers.

Additionally, you have full control over the “Thank You” page content, providing an opportunity for personalized messaging or further engagement.

With its vast array of form options and customization capabilities, ActiveCampaign allows you to create an engaging registration experience for your audience.

Spam & Design Testing

GetResponse has recognized the importance of spam testing, providing users with tools to optimize email deliverability rates.

With over two decades of experience in the industry since its inception in 1998, GetResponse understands the challenges of avoiding spam filters.

Using advanced algorithms, GetResponse analyzes your email content and assigns a spam score rating.

This enables you to identify potential issues and make necessary adjustments to increase your email deliverability.

By ensuring your emails are recognized as legitimate and not marked as spam, GetResponse helps you reach your audience’s inbox effectively.

In contrast, ActiveCampaign’s spam testing is based on a pass/fail system. While they don’t provide a detailed spam score rating like GetResponse, they offer other valuable features.

For an additional fee, ActiveCampaign offers email client previews, allowing you to see how your emails will appear in different email clients.

This can help you assess the design and formatting of your emails and make any necessary adjustments to improve the overall user experience.

Also Read: GetResponse vs Mailchimp

Reporting

Both GetResponse and ActiveCampaign offer robust reporting features that provide valuable insights to optimize your email marketing strategy.

With GetResponse, you can access detailed reports on essential metrics such as opens, clicks, and unsubscribe rates.

These metrics give you a clear picture of how your audience is engaging with your emails.

Additionally, GetResponse offers conversion and ecommerce tracking, allowing you to measure the impact of your email campaigns on your business’s bottom line.

ActiveCampaign takes reporting a step further by offering extensive analytics on all aspects of your email campaigns.

In addition to metrics on opens, clicks, and unsubscribes, ActiveCampaign provides in-depth insights into contact trends, deal reports, and automation performance.

The level of analytics empowers you to make data-driven decisions and streamline your email marketing campaigns for better results.

Furthermore, ActiveCampaign goes beyond reporting by offering recommendations for improvement based on your campaign performance.

These insights help you identify areas where you can enhance your email campaigns and drive better engagement with your audience.

Deliverability

GetResponse, known for its robust features and user-friendly interface, boasts an impressive deliverability rate of 90.9%.

They promise a high inbox rate, ensuring that your messages are seen by your target audience.

While GetResponse maintains a strong deliverability rate, it’s noteworthy that a good percentage of emails sent through the platform were marked as spam.

This indicates the importance of carefully crafting your email content to comply with anti-spam regulations and avoid triggering spam filters.

ActiveCampaign also demonstrates a solid deliverability rate of 94.2%.

It experiences a higher spam rate though, indicating that a portion of emails may end up in the recipient’s spam folder.

However, the platform maintains a transparent approach to deliverability, providing insights and guidance on how to improve your email campaigns to avoid being flagged as spam.

Both GetResponse and ActiveCampaign prioritize deliverability and have dedicated teams working to ensure that your emails land in the right place.

It’s important to note that deliverability rates may vary depending on factors such as industry, email content, and recipient email provider.

Landing Pages

GetResponse boasts an extensive library of landing page templates to choose from, allowing you to create stunning and professional landing pages with ease.

The templates cover various industries and purposes, catering to a diverse range of businesses.

Additionally, GetResponse provides a built-in A/B testing feature, enabling you to experiment with different page designs and optimize for better results.

ActiveCampaign focuses on delivering personalized web experiences through their landing pages.

With dynamic content capabilities, you can dynamically display different content blocks based on your visitors’ information, such as their location, past interactions, and more.

This feature allows for greater personalization, increasing engagement and conversions.

It’s also worth mentioning that ActiveCampaign’s landing page builder is not available on their cheapest plan.

So, if landing pages are a crucial element of your email marketing strategy and you’re on a budget, GetResponse may be a more suitable option.

Which Email Marketing Platform Is Right for You?

GetResponse stands out with its user-friendly interface, extensive library of over 110 pre-built email templates, and emphasis on features like landing pages, webinars, and sales funnels.

It’s an ideal choice for small to medium-sized businesses looking to establish a strong online presence and engage with their audience effectively.

Whereas, ActiveCampaign excels in marketing automation and personalized messaging.

With over 870 integrations with platforms like Shopify, Salesforce, and WooCommerce, it empowers businesses to turn leads into customers and repeat customers.

ActiveCampaign’s automation capabilities, CRM tools, and dynamic content capabilities make it a compelling option for businesses focused on increasing customer engagement and driving sales.