Think of marketing automation platforms and two of the industry’s top contenders come to mind – GetResponse and Braze.

Both offer a range of features and capabilities to help businesses streamline their marketing efforts and engage customers more effectively.

GetResponse is an all-in-one marketing platform that offers tools for email marketing, marketing automation, webinars, and sales funnels.

Whereas Braze is a customer engagement platform that enables brands to create personalized, cross-channel experiences to drive customer retention and growth.

In this article, we’ll take a deep dive into their features, strengths, and weaknesses. This will help you determine which platform is better and whether it can help you achieve your business goals.

Let’s begin.

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GetResponse

GetResponse is an all-in-one marketing platform that offers a comprehensive suite of tools for email marketing, marketing automation, webinars, and sales funnels.

Founded in 1999, GetResponse has grown to serve over 350,000 customers in 27 languages across the globe.

Some key features of GetResponse include:

• Drag-and-drop email editor with 120+ templates
• Automated email campaigns and autoresponders
• List segmentation and contact management
• A/B testing for emails and landing pages
• Abandoned cart recovery emails
• Integrations with CRMs and ecommerce platforms
• Landing page builder with 400+ templates
• Sales funnel creation and optimization
• Conversion tracking and analytics

GetResponse is an all-in-one solution to help businesses of all sizes grow their online presence and customer engagement through effective digital marketing campaigns.

With its robust feature set and emphasis on automation, GetResponse aims to streamline marketing workflows and drive better results.

Also read: GetResponse vs Instantly

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Braze

Braze is a leading customer engagement platform that helps brands build lasting connections with their customers.

The platform enables marketers to collect and act on customer data from various sources, allowing them to craft personalized, cross-channel experiences that foster growth and loyalty.

Here are some key aspects of Braze:

• Streaming data architecture that can ingest data from multiple sources, including SDKs, APIs, and partner integrations.
• A variety of messaging channels, including push notifications, in-app messages, email, SMS, and more.
• Cross-channel campaigns and journeys to deliver the right message to the right user at the right time.
• Real-time reporting and analytics to help marketers measure the performance of their campaigns and optimize for better results.
• AI-powered experimentation capabilities to test different strategies and content

Braze is designed to be a flexible, scalable solution that can adapt to the unique needs of businesses across industries.

The platform’s emphasis on data-driven, personalized engagement has helped it become a leading player in its space.

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Email Marketing Capabilities

GetResponse

GetResponse offers a robust set of email marketing features, including a drag-and-drop email editor, 120+ email templates, automated email campaigns and autoresponders, list segmentation, and A/B testing for emails.

GetResponse stands out with several unique and powerful email marketing features such as:

• GetResponse has an intuitive drag-and-drop email editor that allows marketers to create unique email designs from scratch or customize pre-built templates.
• The email creator includes adjustable sections, personalized web fonts, and the ability to save layouts for future use.
• GetResponse’s autoresponder feature enables businesses to automatically send targeted emails based on triggers and subscriber behavior.
• Marketers can create a series of emails to nurture subscribers through the sales funnel, such as welcome emails for new subscribers, lead magnet delivery, or post-purchase follow-ups.
• GetResponse offers robust email analytics to help marketers understand how their audience engages with emails, identify what’s working, and make data-driven decisions.

Braze

Braze is primarily focused on cross-channel customer engagement, with email being one of the supported channels alongside push notifications, in-app messaging, and others. 

Some notable email marketing features of Braze include:

• Marketers can leverage intuitive composition tools to enrich emails with first- and third-party data for deeper personalization. The platform supports rich, dynamic content to engage customers.
• Braze provides live audience segmentation to build precise, real-time audiences directly on the platform.
• Braze supports creating triggered, lifecycle, and automated cross-channel journeys using its visual development environment, Braze Canvas Flow.
• The platform offers Intelligent Timing to optimize send times and Intelligent Channel selection to send to a user’s preferred channel.
• Braze enables brands to make emails interactive using Accelerated Mobile Pages (AMP) for Email, allowing users to take actions directly in the inbox.

GetResponse has more robust, specialized email marketing capabilities compared to Braze, which is positioned more as a comprehensive customer engagement platform.

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GetResponse - Best Email Marketing & Automation Platform

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Automation & Workflows

Now, let’s take a look at how these two platforms score in terms of automation and workflows.

Marketing Automation Capabilities

• GetResponse has advanced marketing automation features, including a workflow builder to create custom automation, lead scoring, and abandoned cart recovery emails.
• Braze also emphasizes its automation and orchestration capabilities across multiple channels, but not on the same level as GetResponse’s marketing automation tools.

Workflow Builders

• GetResponse offers a workflow builder that allows marketers to create custom automation based on triggers and subscriber behavior.
• Braze has its visual development environment called Braze Canvas Flow for building triggered, lifecycle, and automated cross-channel journeys.

Intelligent Automation

• Braze provides features like Intelligent Timing to optimize send times and Intelligent Channel selection to determine the best channel for each user.
• GetResponse does not have similar AI-powered optimization capabilities for its automation.

Cross-Channel Orchestration

• Braze enables orchestrating automated campaigns across channels like push notifications, email, in-app messaging, and more.
• While GetResponse has robust email automation, it does not offer the same level of cross-channel automation as Braze.

In summary, both GetResponse and Braze have strong marketing automation capabilities. However, Braze has an edge in areas like cross-channel orchestration, AI-powered optimization, and its visual workflow builder.

GetResponse still offers advanced email-focused automation that may be adequate for many businesses.

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Multichannel Engagement 

Multichannel Capabilities

• Braze supports a variety of messaging channels, including push notifications, in-app messages, email, SMS, and more.
• GetResponse is more focused on email marketing and marketing automation rather than a full-fledged multichannel engagement platform like Braze.

Cross-Channel Orchestration

• Braze emphasizes its ability to orchestrate cross-channel campaigns and journeys, allowing marketers to deliver personalized messages across different channels.
• GetResponse does not offer the same level of cross-channel orchestration and coordination as Braze.

Intelligent Channel Selection

• Braze provides a feature called Intelligent Channel Selection, which automatically determines the best channel to reach each user based on their preferences and behavior.
• GetResponse does not feature a similar intelligent channel selection capability.

Interactive Content

• Braze enables brands to create interactive email content using Accelerated Mobile Pages (AMP) for Email, allowing users to take actions directly in the inbox.
• GetResponse does not offer similar interactive email features.

Braze seems to have more advanced capabilities when it comes to orchestrating cross-channel campaigns, intelligent channel selection, and interactive content experiences.

Also read: GetResponse vs Brevo

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Analytics & Reporting

It’s time to uncover how these platforms perform when it comes to analytics and reporting.

Email Analytics

• GetResponse offers robust email marketing analytics to help marketers understand how their audience engages with emails, including open and click-through rate tracking, side-by-side campaign comparison, subscriber platform usage insights, and mobile vs desktop performance.
• Braze’s email-specific analytics capabilities are limited to reporting features as part of its broader customer engagement platform.

Cross-Channel Analytics

• Braze supports analytics and reporting across multiple channels like push notifications, in-app messaging, and email.
• GetResponse does not offer the same level of cross-channel analytics and reporting as Braze.

AI-Powered Optimization

• Braze leverages AI tools to help optimize email campaigns, such as selecting and serving winning email variants based on testing.
• GetResponse does not offer the benefits of similar AI-powered optimization capabilities.

Reporting & Dashboards

• Braze provides instant performance views and robust reporting on key metrics like open and click-through rates to help marketers tailor their engagement programs.
• There are no similar reporting and dashboard features available within the GetResponse platform.

Braze has advanced, cross-channel analytics and AI-powered optimization capabilities compared to GetResponse, which seems to be more focused on email-specific reporting and insights. 

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Conclusion

Now that you know more about these platforms, it’s easier for you to decide if one of them can be invested in. 

While GetResponse is rated as more efficient, transparent, and a reliable marketing platform, Braze focuses on building relationships with its customers through personalized, cross-channel experiences.

Its broad capabilities, quick time-to-value, and positive customer sentiment make it a leading solution in the market.

That said, take the time to analyze the two tools and pick the one that aligns better with your business goals and objectives.