With the power to connect directly with your audience, email marketing allows you to build relationships, generate leads, and drive conversions.
There are several tools available in the market today that offer powerful features and functionalities to promote your products and services using the power of emails.
However, with so many email marketing platforms, it can sometimes be overwhelming to choose the right one.
That is why we’re here to guide you through. In this post, we will discuss two of the well-known email marketing tools, Brevo and GetResponse.
This will help you decide if one of these can help you with your email marketing initiatives.
Let’s begin.
GetResponse
GetResponse is a powerful marketing automation software that helps businesses streamline their email marketing campaigns and engage with customers more effectively.
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
With GetResponse, you get features like:
- Marketing Automation
- Contact Management
- Email Creation
- Lead Capture & Scoring
- Analytics & Reporting
- Integrations
- More
Brevo
Brevo (formerly Sendinblue) is another marketing tool.
It’s basically an all-in-one digital marketing platform that offers a comprehensive suite of tools including email marketing, to help businesses grow.
Here what it offers:
- Email Marketing
- SMS and WhatsApp Marketing
- Marketing Automation
- CRM and Sales Tools
- Conversational Tools
- Customer Data Platform
- Messaging API
- More
Now that we know what these platforms offer, we will talk about these features in detail. Simultaneously, we will evaluate how the two tools stack up around each.
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Automation
Both GetResponse and Brevo provide powerful automation capabilities that can enhance your email marketing efforts.
With their advanced features, you can create personalized and targeted campaigns based on subscriber data and behavior.
GetResponse offers a range of automation options, including welcome emails, thank you messages, and birthday greetings.
These pre-built automation workflows allow you to engage with your audience at key touchpoints along their customer journey.
Additionally, GetResponse provides autoresponder series and ready-made templates to help you automate your communication with ease.
Brevo, on the other hand, provides automation features that cover all scenarios. You can create customized email templates and automate email sending based on triggers and conditions.
What sets Brevo apart is its multichannel automation capability, which includes SMS and WhatsApp integration.
This allows you to reach your subscribers through various communication channels for a more comprehensive and engaging customer experience.
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Integration
Both platforms understand the importance of integration for smooth workflow management.
GetResponse offers integration with popular tools and services such as Shopify, WordPress, and Salesforce.
This allows you to connect your email marketing efforts with other aspects of your business, ensuring a cohesive and efficient marketing strategy.
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Similarly, Brevo provides integration options to enhance your email marketing automation.
Whether you want to connect with CRM systems, landing page builders, or ecommerce platforms, Brevo’s integration capabilities have got you covered.
Brevo ensures that you can streamline your workflow and have all your data in one place for easier management and analysis.
By integrating with other tools and services, you can optimize your email marketing campaigns, save time, and achieve better results.
Whether you choose GetResponse or Brevo, you’ll have access to advanced automation features and seamless workflow management to take your email marketing to the next level.
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Landing Page Creation
When it comes to creating landing pages, both GetResponse and Brevo offer powerful tools and features to help you make a great impression on your website visitors.
Let’s take a closer look at what each platform has to offer.
GetResponse provides a user-friendly landing page creation tool that allows you to build professional landing pages without any coding knowledge.
With its extensive library of 100+ templates, you can choose from a wide range of designs that are optimized for conversions.
Whether you’re promoting a product, event, or collecting leads, you’ll find a template that suits your needs.
The drag-and-drop editor makes customization a breeze. Simply select the elements you want to add or modify, and arrange them on your landing page with ease.
This gives you the flexibility to create unique pages that match your brand’s style and objectives.
One key advantage of GetResponse is its integration with analytical tools such as Google Tag Manager and Google Analytics.
By connecting these tools to your landing pages, you gain valuable insights into their performance.
This data allows you to make data-driven decisions, optimize your conversion rates, and improve your overall marketing strategy.
Brevo also offers a drag-and-drop landing page builder that simplifies the process of creating stunning web pages.
With its pre-built templates, you can quickly select a design and customize it to align with your branding and messaging.
The drag-and-drop editor makes it easy to add and arrange elements on your page, giving you the freedom to bring your vision to life.
While Brevo provides a solid landing page creation experience, it does not offer the same level of integration with analytical tools as GetResponse.
This may limit your ability to track and analyze the performance of your landing pages in-depth.
In short, both GetResponse and Brevo offer impressive tools for creating landing pages.
Whether you choose GetResponse for its extensive template library and integration with analytical tools or prefer Brevo’s intuitive drag-and-drop editor, you can’t go wrong with your landing pages.
A/B Testing
When it comes to optimizing your email campaigns, A/B testing plays a crucial role in determining what works best for your audience.
Both GetResponse and Brevo offer A/B testing features that can help you refine your strategies and boost your conversion rates.
With GetResponse’s A/B testing capabilities, you have the flexibility to test various elements such as colors, call-to-action buttons, forms, and headlines.
This allows you to experiment and find the right combination that resonates with your subscribers.
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
On the other side, Brevo’s A/B testing focuses on testing different workflow paths. By analyzing how your audience responds to different sequences and journeys, you can optimize your automation processes for maximum engagement.
While GetResponse offers more granular testing options, both platforms provide valuable insights that can inform your decision-making.
By leveraging A/B testing, you can make data-driven adjustments and improve your overall conversion optimization strategies.
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Conversion Funnels
If you want to maximize your conversions and streamline your marketing efforts, using conversion funnels is way to go.
Fortunately, GetResponse offers a powerful tool for creating conversion funnels, giving you a visual representation of every step in your customer’s journey, from clicking on an ad to making a purchase.
With GetResponse’s conversion funnel feature, you can create funnels for various marketing channels, including landing pages, online stores, email campaigns, and advertisements.
By mapping out the entire customer journey, you gain valuable insights into the effectiveness of each stage and can identify areas for improvement to optimize your results.
Unfortunately, Brevo currently does not offer a conversion funnel feature.
This means that if you choose Brevo as your marketing platform, you won’t have access to the same level of visual insights and tracking capabilities offered by GetResponse’s conversion funnel tool.
Webinars
If you’re looking to engage with your audience in a more interactive and dynamic way, webinars can be an excellent tool in your marketing arsenal.
GetResponse stands out as the first major email service provider to offer a complete webinar solution.
With their dedicated webinar tool, you can create and host live webinars, allowing you to connect with your audience in real-time.
This feature is packed with interactive elements, such as live chat and Q&A sessions, which foster engagement and create a sense of community.
Furthermore, GetResponse provides recording functionalities, allowing you to capture your live webinars and make them available as on-demand recordings.
This is a great feature for those who want to reach a wider audience, as it allows you to share your webinars at any given time, creating a flexible and convenient experience for your viewers.
In contrast, Brevo does not offer specific webinar tools within their marketing suite. If webinars are an essential part of your marketing strategy, you may find GetResponse to be the better choice for your needs.
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Pricing & Plans
Pricing is an important factor that can impact your decision to go with a service or not.
Let’s explore their prices:
GetResponse
- Free plan – allows upto 2500 sends every month.
- Email Marketing – $13.2/m, billed annually
- Marketing Automation – $41.1/m, billed annually
- Ecommerce Marketing – $82.9/m, billed annually
- Get Response Max plan – Custom
- Monthly/12-months/24-months payment options available
- GetResponse also offers a 30-day free trial.
- For complete feature-list, check out the pricing page here.
Sending emails, creating landing pages, automating marketing, building conversion funnels, boosting sales, everything made easier with GetResponse.
Brevo
- Brevo has a free plan that allows up to 300 emails per day
- Starter plan starts at $9/month, from 5k emails per month
- Business – $18/month, from 5k emails per month
- Enterprise – Custom
- You also have the option to pay annually.
- Check the pricing page for the features each plan offers.
These are Brevo’s Marketing plans. They have other plans for Sales, Messaging API, and Enterprise solutions.
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Conclusion
Apparently, GetResponse provides more extensive email marketing and marketing automation capabilities compared to Brevo.
Features like webinars, conversion funnels, autoresponders, and engagement scoring stand out.
Brevo though, is noted for its user-friendly interface and transactional email capabilities. It is more of a cost-effective option for businesses focused on transactional emails and basic marketing automation.
Take the time to review them and consider the one that suits you more.
