Are you a marketer looking to gain an edge over your competitors? Have you ever wondered how successful brands craft their winning ad campaigns?
If so, you’re in luck. In this article, we dive deep into the world of native ads and examine two powerful spy tools, Adplexity and Anstrex.
Adplexity and Anstrex provide valuable insights to help you monitor and analyze your competitors’ campaigns.
By leveraging these tools, you can access information on ad copy, images, ad formats, and other crucial details to optimize your own advertising efforts.
However, the question is which one should you go with. Keep reading as we learn more about what each of these offers.
Let’s begin.
Adplexity vs Anstrex – Overview
Adplexity
Adplexity offers a comprehensive range of ad formats, covering various channels and platforms.
With Adplexity, you can explore and analyze native ads, push ads, mobile ads, desktop ads, ecommerce ads, carrier-specific ads, and enterprise-level ads.
This wide range of ad formats allows you to gain insights across multiple channels and tailor your own campaigns accordingly.
Anstrex
Anstrex primarily focuses on native push and pop ads, offering in-depth analysis and intelligence in this domain. Additionally, Anstrex provides some insights into dropshipping ads.
With Anstrex, you can uncover valuable information about your competitors’ native push and pop ads, allowing you to identify trends, analyze performance, and optimize your own campaigns accordingly.
Verdict
Both Adplexity and Anstrex offer essential features to enhance your competitive intelligence efforts.
They allow you to filter and refine your searches, download landing pages for further analysis, and perform data-driven analyses to gain actionable insights.
Adplexity vs Anstrex – User Interface and Ad Analysis
Adplexity
Adplexity’s user interface focuses on providing concise ad results. It presents to-the-point numbers, allowing users to quickly assess the performance of ads.
This minimalist approach makes it easy to navigate and extract the necessary information for analysis.
Anstrex
Anstrex offers a more comprehensive view of ad analysis with its user interface. Alongside the basic ad metrics, Anstrex provides additional data points that offer a holistic perspective.
Alexa Rank indicates the popularity of the source website, ad gravity highlights the success of an ad campaign, and ad strength provides insights into the longevity of an ad.
Verdict
The user interface of Adplexity and Anstrex is designed to provide users with easy access to ad results and analysis. Both tools offer filters to refine searches and find specific ads, making it convenient for marketers to uncover valuable insights.
While both Adplexity and Anstrex have user-friendly interfaces, Anstrex stands out with its additional data points that enhance ad analysis.
In addition to basic ad metrics provided by Adplexity, Anstrex offers data such as Alexa Rank, ad gravity, and ad strength. These additional metrics offer deeper insights into the performance of ads, enabling marketers to make more informed decisions.
Also Read: Anstrex Free Trial
Adplexity vs Anstrex – Unique Features & Search Filters
Let’s take a closer look at each tool’s standout features:
Adplexity
Adplexity provides a range of unique features that can enhance your ad campaigns. These include:
- CPC-bid History: Gain insights into the bidding strategies of your competitors, allowing you to optimize your own campaigns effectively.
- Reverse Image Search: Quickly discover the various placements of an ad or find similar creatives to inspire your next campaign.
- Large Collection of Downloadable Landing Pages: Access a vast library of landing pages to analyze successful campaigns and gather inspiration for your own.
Anstrex
Anstrex, on the other hand, offers its own set of unique features designed to supercharge your ad spy efforts. These features include:
- Advanced Boolean Search Filters: Refine your searches with precision using Anstrex’s advanced search filters, ensuring you can find the exact ad campaigns you’re looking for.
- Competitor Alerts: Get notified whenever your competitors launch new campaigns, allowing you to stay one step ahead in your industry.
- Online Landing Page Editor: Make quick edits to landing pages directly within the Anstrex platform, saving you time and streamlining your workflow.
Verdict
Both Adplexity and Anstrex offer search filters to help you narrow down results based on specific criteria such as language, category, ad gravity, ad strength, and more.
These search filters allow you to focus on the most relevant campaigns for your niche, saving you valuable time and effort.
With these unique features and search filters, both Adplexity and Anstrex provide valuable insights and resources to help you stay ahead in the competitive native advertising landscape.
Depending on your specific needs and preferences, you can choose the tool that aligns best with your marketing goals.
Adplexity vs Anstrex – Data & Database Comparison
When it comes to comparing the data and database offerings of Adplexity and Anstrex, several key factors come into play.
Let’s take a look at the size of their databases and the range of traffic sources they cover.
Adplexity
Adplexity proudly boasts a massive database with over 20+ million ads, making it one of the most extensive collections of ad data in the industry.
This database includes a wide variety of ad formats, providing marketers with a comprehensive view of different campaign strategies. Adplexity covers 10 major traffic sources, including popular platforms like Outbrain, Mgid, and Taboola.
Anstrex
While Anstrex’s database is slightly smaller, with over 10+ million ads, it still offers a substantial amount of data for marketers to analyze.
What sets Anstrex apart is its coverage of 27 traffic sources. This includes not only well-known platforms like Google but also other valuable traffic sources like AdNow, Adblade, and AdsKeeper.
Additionally, Anstrex provides insights into the top 100 advertisers on each publisher, offering a deeper understanding of competitor strategies and trends.
These differences in database size and traffic source coverage can play a crucial role in choosing the right tool for your specific marketing needs. The data and insights obtained from these tools can provide valuable information for optimizing your campaigns and gaining a competitive edge.
Verdict
Adplexity excels in terms of database size, while Anstrex provides a wider range of traffic sources and valuable publisher insights.
Consider your specific marketing needs and the type of data you require to make an informed decision on which tool best aligns with your goals.
Adplexity vs Anstrex – Pricing & Support
Pricing
When considering which native ads spy tool to choose, pricing and support are important factors to take into account. Adplexity and Anstrex offer different pricing plans, allowing users to select the option that best fits their budget and requirements.
Adplexity starts its pricing from $199 per month, billed annually. Depending on the product/plan you buy (Mobile, Desktop, Native, Push, Enterprise), it provides access to a wide range of features and a robust database of ads.
On the other hand, Anstrex offers plans starting at $69.99 per month, making it a more affordable option for users who are budget-conscious.
While Adplexity may have a higher starting price, its extensive database and diverse ad formats can provide valuable insights for optimizing ad campaigns.
Anstrex, with its lower pricing, is a cost-effective choice that focuses primarily on native push and pop ads, and provides additional information on dropshipping.
Support
When it comes to support, both Adplexity and Anstrex are committed to assisting their users promptly. Both tools generally respond within 24 hours and strive to address user queries and concerns effectively.
Having reliable support is crucial, especially when using complex tools like native ads spy tools, as it ensures that issues are promptly resolved and users can make the most out of the software.
Conclusion
Apparently, both tools offer powerful features and functionalities for native ads spying.
Adplexity stands out with its larger database and extensive collection of ad formats, making it a great choice for marketers looking for a wide range of options.
On the other hand, Anstrex impresses with its advanced search filters and the ability to edit landing pages online, which can be advantageous for marketers who require more precise targeting and customization.
The decision of which tool is better, Adplexity or Anstrex, largely depends on your specific needs and preferences as a marketer.
Consider the size and coverage of the ad database, the availability of desired ad formats, the importance of advanced search filters, and the capability to edit landing pages.
Both tools have their pros and cons, and it’s essential to evaluate them based on your individual requirements to determine the best fit for your affiliate marketing needs.
